By Peter Lyle DeHaan, PhD
Whenever the phrase social media is uttered, people have one of three responses: “I love it,” “I’m sick of it,” or “I don’t have time for it.”
Much has been said about social media, and that’s bound to continue, most likely with increasing frequency. Social media is not going away anytime soon – and before that happens, it will become even more prevalent. The nagging reality is that it’s becoming increasingly important for businesses to have a presence on social media. Do you?
While it’s not practical to be on every social media site – there are hundreds – there are some biggies that should be considered: Facebook, LinkedIn, and Twitter, as well as blogging.
Connections Magazine on Social Media: Here’s the information for our various social media activities:
We hope that you will be able to make use of these and connect with us on the platform of your choice.
Call Center Vendors on Social Media: We’ve recently contacted industry vendors to find out what they’re doing on social media and to connect with them. About half (48 percent) have a social media presence, while one-third (34 percent) have no social media presence – and the rest did not respond to our repeated requests for information.
Among the vendors we contacted, the most popular social media platform is Facebook, at 62 percent; this is not surprising, given that it’s the world’s most popular site. One-third uses Twitter and one-fourth have company blogs. Also, four of them have company LinkedIn pages.
My Social Media Efforts: Personally, I’ve been blogging since 2008 and now have several active blogs. This has been the primary focus of my social media efforts. I’m also on Facebook, Twitter, LinkedIn, and more, but with blogging receiving most of my social media time allotment, these other options have been shortchanged. Next, I will be giving more attention to Twitter. (If you want the list of my social media links, please go to my personal website, peterdehaan.com.)
[From Connection Magazine – May 2012]
Peter Lyle DeHaan, PhD, is the publisher and editor-in-chief of Connections Magazine, covering the call center teleservices industry.