Good News: Reading Is Here To Stay

As long as there are readers, writers will have work to do

Good News: Reading Is Here To Stay“Reading is here to stay,” wrote Robert M. Sacks in the November/December 2012 issue of Publishing Executive magazine. His astute observation caught my attention, captivating my thoughts, both then and even more so today.

Discussions and speculation about the rapid evolution in the book publishing industry threaten to overwhelm us; considerations abound: read more>>

Save

Save

Why We Must Understand the Continuum of Book Publishing

Book publishing options are no longer a black and white decision but an array of grays

Why We Must Understand the Continuum of Book PublishingIn past posts, I discussed the benefits of traditional publishing and the benefits of self-publishing, as well as the downsides of traditional publishing and the downsides of self-publishing.

Book publishing, however, does not exist as two sides of a coin, with traditional publishing (often called royalty publishing) on one side and self-publishing (once disparaged as vanity publishing) on the other. read more>>

Don’t Debate Traditional Publishing vs. Self-Publishing

There are 4 reasons why self-publishing versus traditional publishing doesn’t matter

Don’t Debate Traditional Publishing vs. Self-PublishingAuthors often wonder if they should bypass finding a traditional publisher and just self-publish their books. It’s a weighty question with a plethora of answers. Each option possesses a list of pros and cons, warranting careful consideration, but today I’ll share four reasons why it doesn’t really matter. read more>>

Save

Save

Save

Save

3 Perspectives on Print Versus Digital Publishing

The form that a published book takes doesn’t matter as much as many people think

3 Perspectives on Print Versus Digital PublishingPublishers, authors, and readers each approach the print versus ebook debate from different perspectives. Among these three points of view exist an array of opinions. Consider:

Publishers are in business to make money. Never forget that. They aren’t philanthropists, seeking to advance authors’ work or serve the common good (though both are laudable secondary goals). They can make money in print or with e-books. While the outcome is not guaranteed, the potential for profit is there. Some focus on the printed word and others, electronic output, while most do both. For them print versus e-book becomes a strategic decision with a financial outcome. read more>>

Save

Are You a Linear Thinker or 3D?

Effective communication should address both linear and 3D thinkers

Are You a Linear Thinker or 3D?Linear thinking people process thoughts and ideas in succession, logically moving from one point to the next.

3D thinking people jump from one thought or idea to another, which often seems to have little connection with each other. read more>>

Save

Save

Save

Generation Y Leads in Book Buying

Young people are more apt to read books than older folks

Generation Y Leads in Book BuyingTo listen to mainstream media about the state of book publishing leaves most people with an incorrect understanding of the industry. The press gives the impression that fewer people are reading and those who do are mostly older. The industry is dying, so why bother to write and publish books?

Yes, things are changing, but not how most people think – and that’s exciting. The truth is young people are buying more books, not less. read more>>

Save

Save

9 Keys to Self-Publishing Success

It’s never been easier to publish a book, but that doesn’t mean we should

9 Keys to Self-Publishing SuccessI once read a self-published e-book, a novella. I read it for several reasons: it was recommended (which turned out to be a bad reason), it would be a quick read, I’d never read a novella, and it was free (I got what I paid for).

On the plus side, the opening captured my attention, the story line was intriguing, and the ending was a delightful surprise. On the negative side, the book did not flow smoothly, was poorly edited (or not edited at all), contained many errors, and was poorly converted into e-book format. Overall, the great ending did not overcome all the negative elements. read more>>

Save

Save

Save

What is the Future of Book Publishing?

Will book publishing follow the path of the music and movie industries?

What is the Future of Book Publishing?When people look at the future of book publishing they often draw parallels to music and video. In many ways this is instructive, but not in all cases.

Look at the history of music. With music there were 78-rpm records, cassettes, 8 tracks, vinyl records, CD, and iTunes/iPods. read more>>

3 Types of Self-Publishing

Explore the 3 types of self-publishing: print, e-books, & audio

Three Types of Self-PublishingSelf-publishing, once vilified as an exercise in vanity, is now accepted as a viable option by most everyone – except perhaps those who earn a living in traditional publishing.

There are three segments to self-publishing: e-publishing (for Kindle and other e-readers), POD (print-on-demand), and audio books. Some POD vendors will also produce an e-book version, allowing for one-stop-shopping. read more>>