Many authors are uncomfortable with the idea of branding themselves. I know I was. But the reality is that as authors, we are our brand. Yes, there are some exceptions, but they are rare.
And before you decide to become one of those exceptions, ask yourself this one critical question: “If I create a brand for my writing, am I content to write about that brand for the rest of my life?” If you can’t make that commitment or change your mind, then be aware that all your efforts to build and promote that brand will be wasted. But if we brand ourselves, it can follow us, whatever we write in the future.
Whether you brand yourself as an author or decide to build a brand around a topic, series, or field, there is an art to building a brand.
Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.
Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.