Ever since I first heard of content marketing, I understood it conceptually. Content marketing is providing interesting and useful information to our audience without trying to sell them anything. But I didn’t comprehend what it meant in practice. I was unable to connect theory with reality.
I think my confusion resulted because I was reading about content marketing from a marketer’s perspective. They made it hard, perhaps because they didn’t really get it either. But now, thanks to Rachelle Gardner’s recent post Use Content Marketing to Grow Your Following I understand. All her posts are good, but this one was brilliant—simply because she explained content marketing in a practical way for writers.
My two key takeaways from her great post are:
- Content marketing is writing. As writers, we write, so content marketing should be easy for us.
- Blogging is a great format for content marketing.
I write; I blog; therefore, I am a content marketer. I would have never guessed that if not for Rachelle.
Now for the embarrassing part. I have a couple of freelance clients I write blog posts for. I thought I was providing a blogging service, but now I know I am providing a content marketing service.
[bctt tweet=”Content marketing is providing useful information to our audience without selling.” username=”Peter_DeHaan”]
Do you know what else? Not only do I enjoy writing content marketing material, but I’m good at it, too. Ironically, I do a better job at content marketing for my clients than I do for myself.
My next step is to take what they pay me to do and apply it to my own work. Thank you, Rachelle.