Great writing is essential to successful blogging. Using links when we blog helps us better serve our readers and aids in search engine optimization (SEO), which lets more readers find our work.
This blogging tip has three considerations:
Link to past relevant posts: Within a post, link key words or key phrases back to other relevant posts or tags, (as I did with “blogging tip”). This makes it easy for readers to read more about the subject, discover background, or explore related posts.
A variation of this is to include “related posts” at the end of each post. As a bonus, once setup, this happens automatically, so it requires no extra work or thought. The results are usually quite good, provided we have a sufficient number of posts in our blog.
Link past posts to the current one: This SEO strategy increases the SEO standing of a new post because existing pages link to it. As a bonus, when someone discovers those older posts, they will see a link to the new one.
Include a link when commenting: Another SEO strategy is to go to other blogs of interest or that our audience might read. Make relevant comments on those posts.
For most blogs, the commenters’ name automatically links to their site (assuming they provided that information when they posted their comment). This link should be to our home page or main blog page.
Sometimes it’s acceptable to include a link to a specific post when we comment. We must do this with extreme care. Make sure the link is relevant and adds to the discussion. Shameless self-promotion will result in disaster.
When commenting, don’t leave a generic comment (such as “great post” or “I agree”) and never ever leave a nonsensical one. The comment should advance the discussion or share relevant information. There should be no doubt we read the post and considered our response. (I hope you will take a moment and comment on this post!)
I do a good job at the first and last suggestions, but usually forget the middle one.
Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.