No one likes to hear “no” but it’s part of writing, and we need to understand it
We work hard to write a book. We edit, seek feedback, and hire professional help. It’s our baby, and we love it. We cherish each word. We send it into the world with high expectations, but someone shoots it down by rejecting it. We must learn how to deal with rejection and we must learn what rejection means:
The Book Isn’t Ready: Sometimes our book isn’t as mature as we thought. It may require more work, or we may need more time to improve as a writer. If we push our book into the world before it is ready, we’re bound to hear “no.” Yep. I’ve done that.
The Concept Isn’t Good: Other times our writing is great, but the concept behind it isn’t strong. Excellent writing seldom salvages a weak idea. I’ve had my share of bad ideas.
The Execution Falters: Another possibility, despite good writing in support of a great concept, occurs when the implementation falls short of expectations. I’ve had great ideas I wasn’t ready to pull off.
The Platform Isn’t Big Enough: The sad reality of writing is that writing a great book isn’t enough. We also need the means to promote our books. That means we need a following. The publishing industry calls this a platform. Though our book can contain great writing around a unique premise with superb execution, we might still hear a “no” if our platform is deemed inadequate. Yep, I’ve heard that, too.
The Timing is Wrong: Publishers strive to publish books that people will buy. Sometimes readers grow tired of a certain genre or want to move to a different experience. That’s when publishers will stop producing one type of book in favor of another. The book we just finished may be a victim of a changing market. Perhaps in a few years, the pendulum will swing back.
They Don’t Know How to Market It: Even when we hit all of the preceding items, the publisher may not know how to market the book. They reject our submission, not because it’s bad, but because they don’t know what to do with it.
It’s a Great Book That Doesn’t Fit Their Vision: Last, everything with our book could align, but it’s not what the publisher wants at this time. There could be a number of reasons for this, and each one falls outside of our control. Just because a publisher won’t publish a book, doesn’t mean it isn’t quality work. Their rejection doesn’t automatically mean our book is no good. It could suggest something else.
As writers, we need to understand the various causes of rejection. Although I don’t know for sure, I suspect all of these have happened to me.
Though we have no influence over some of these reasons for rejection, we need to do all we can to avoid the ones we can control. This starts by submitting our best work and continues as we seek to improve our writing. These are the two keys to success.
Learn more about writing and publishing in Peter Lyle DeHaan’s new book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.