For social media, I post an excerpt from my blog posts on social media, with a link pointing back to that post on my website.
Though social media platforms prefer you don’t do this, because they want to keep you on their site, I want to get people to my site. That’s what is most important to me. That’s why I tease the post on social media and send them to my site to read the full piece.
I don’t think it’s a good idea to repeat the whole post on social media, and it’s too time-consuming to write a new post just for social media.
Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.