Writers need to balance the considerations of self-publishing and traditional publishing
There is much debate in the writing community about going with a traditional publisher versus self-publishing. Neither is a panacea. Both have their advantages and disadvantages. Considerations include career objectives, time investments, speed to publishing, potential revenue, and personal goals. Though I am pursuing a traditional publishing deal, I will also self-publish (indie-publish) other works.
The key is to know when it’s the right time to self-publish.
Here’s When You Shouldn’t Self-Publish:
- Publishers Reject Your Book: It’s an unwise reaction to self-publish your book just because a couple of publishers said “no.” Some well-known books and classics were rejected scores of times, but their authors didn’t give up and kept trying new avenues. And I’m sure they continued to work on improving their book in the process.
- Agents Won’t Sign You: The same thing applies to agents. Agents only make money when they sell books, so if they don’t think they can sell your book, they won’t take you on as a client. Not being able to land an agent may be the worst reason to self-publish because you’re probably not ready.
- You’re Tired of Hearing “No”: Rejection is a part of writing. It’s often a sign that you or your book isn’t ready. Self-publishing prematurely will just give more people a reason to reject your book.
- You’re Weary of Waiting: Traditional publishing takes time and requires patience. Being impatient with long production times is not (usually) a sound reason to self-publish.
Here’s When You Should Consider Self-Publishing:
- You’ve Written The Best Book Possible: When your book is the best it can be you might want to consider self-publishing it. This means you have carefully edited and proofed it, you’ve received feedback from others, and you’ve hired people to make it shine.
- Your Book Has Been Professionally Edited: There are three types of editing and you need a different editor for each type. Usually, you need to hire these people. If someone gives you free editing, you often get what you pay for. First, there’s a development edit (the big picture stuff), copy-editing (sentence structure, flow, and word choice), and proofreading (grammar, punctuation, and typos).
- You, Will, Invest In Your Book: In addition to hiring editors, you will need to pay for a front cover design. Since “a book is judged by its cover,” don’t skimp on this. Other considerations include the book jacket, the interior layout, and file conversion. Each one cost and your book will look “off” if you try to do these yourself.
- You Are Ready to Market Your Book: Successful self-publishing requires marketing. While traditional publishers will also expect you to help promote your book, when you self-publish, it all falls to you.
Consider both of these lists before you self-publish your next book.
Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.
Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.