Last week we discussed “Why Writers Should Follow the Rules of Writing.” Now we’ll focus on reader expectations.
When readers consider our writing, they have a set of expectations—whether they realize it or not. If we don’t meet their expectations, they will stop reading. If we fail miserably, they may never read anything else we write—ever again.
The first expectation of readers is interesting writing that holds their attention. Without that, nothing else matters.
Nonfiction readers expect our writing will educate, encourage, or enlighten them. There are probably other reasons, too, but these are the main ones. Our writing must be logical, carefully researched, and well organized. It can’t contain factual errors or circular logic. It needs a compelling premise and a strong conclusion. Even if a reader disagrees with what we say, they shouldn’t find fault with how we said it.
Fiction readers seek escapism, entertainment, or an emotional journey. Like nonfiction readers, they may also want to be educated, encouraged, or enlightened, but, if so, these are secondary needs. With fiction, we need to hook the reader quickly, give them a reason to keep turning pages, delight them with surprises along the way, and not leave them disappointed at the end.
Also, each fiction genre carries its own set of expectations, such as word length, writing style, point of view, target audience, and so forth. These can best be learned by reading extensively in that genre. Read the classics, as well as contemporary works. Also consider those with critical acclaim, along with bestsellers—even if experts berate the writing.
The expectation of memoir readers falls somewhere in between nonfiction and fiction, while poetry and other written art (screenplays, song lyrics, ad copy, and so forth) carry their own unique expectations. Again, study successful pieces and praised works in a particular category to discern what expectations readers may hold.
Meeting reader expectations will go a long way towards success as an author, but the key is to simply write something people enjoy reading.
Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.
Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.