A weekly (or almost weekly) magazine that I receive, recently announced that it was going to have four “green” issues this year, with the goal of being “carbon neutral” in 10 years.
I was curious how they would handle this “green” issue. o their credit, they emailed me when it was ready and I went online to check it out. (Even though I proof the magazines I publish on a computer and online, I greatly dislike reading magazines on my computer. To be direct, I don’t have a computer where I do my magazine reading.)
Upon clicking on the link, it took me to a sign in page, where I essentially requalified my subscription, which was a good idea on their part, as it will save extra work and effort for them later. Additionally, I didn’t need to pick a password and login, which is a good thing, too, as I have over 150 logins and passwords for the various sites I need to use and will thankfully be spared one for this site.
The presentation of the magazine was a PDF file (as I do with the electronic versions of my Connections Magazine and AnswerStat), with some hyperlinks in the table of contents to go directly to the articles. There were also links on the top and bottom of each page to speed readers back to the table of contents, to the next page, or to the previous page.
So, all is good — sort of. The magazine had a green issue, it was relatively painless to access, and I could read it online — unfortunately, I don’t like reading magazines online.
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Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book Successful Author FAQs for insider tips and insights.
