As I ponder social media in regards to building a platform and marketing our books, two things come to mind.
Although it’s important to not ignore social media, the payoff is further down the road. As authors, we need a social media presence; we need to build a platform, and we need to interact with our fans.
We should not expect social media to sell our books or launch us to the stratosphere of success—though if that happens, it will be a welcome surprise.
Like all things in life, we must seek a healthy balance when it comes to social media.
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