As the final post in this series on platform building, we’ll address blogging. Although blogging isn’t right for every author, it is something that warrants serious consideration. After all, you are a writer and you wrote a book, so blogging is a natural extension of what you do: using words to connect with your audience and build a following.
Your blog should be integrated into your website, not a separate, stand-alone effort. (Conversely, you can expand your blog to become a website.) There are two aspects of blogging: the technical part of setting up a blog and the writing part of producing fresh content on a regular basis.
In upcoming posts, we’ll look at both, starting with a series on using WordPress for your blog and website. This website, by the way, uses WordPress.
This series on blogging will be a great primer for those who want to start blogging, provide helpful tips for those already using WordPress, and may even inspire bloggers not using WordPress to switch.
Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.