Once upon a time, authors had two primary options to publish their books: a traditional publisher or a vanity publisher. However, a new option has emerged: hybrid publishing.
In today’s challenging economic environment, traditional publishers are risk-averse. This makes it harder for a new author to sign with them. A traditional publisher simply doesn’t want to take a chance on an unknown, unproven, untested author. This isn’t to say it never happens, just that it doesn’t happen as often as it once did.
The other possibility, vanity publishing, however, isn’t much of an alternative. Selecting this option is often an effort in futility. It costs much and provides little, except for a garage full of books that can’t be given away because of their poor production quality. This doesn’t always happen, but it happens too often.
However, as these two options fade, an array of hybrid publishers fills the void. These offer a plethora of opportunities to fill the space between these two extremes.
The hybrid model of publishing combines elements of traditional and vanity publishing. It takes elements of both to produce something more accessible and possibly superior. Hybrid publishing exists on a continuum, with an assortment of manifestations to pick from. Regardless of what publishing options an author seek, there is likely a hybrid publisher, somewhere out there, who will meet the need.
If traditional publishing is out of reach and vanity publishing is, well, too vain, then hybrid publishing is the way to go. But don’t jump at the first one you find. Carefully consider several hybrid publishing providers. Continue looking until you find the one that’s the right match for you, your goals, and your writing.
Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.
Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.