As I learn more about the business of writing, I am becoming increasingly aware of what I somewhat facetiously call “the dark side of writing,” that is, the imperative need to promote one’s own work.
I am a writer, not a marketer; I enjoy humility while abhorring self-promotion. Yet, I know if many are to ever read what I write, I must embrace the requisite step of personally getting the word out.
One such method is public speaking. Yuck! I write because I prefer it to speak. Yet for the love of my craft, I will pursue and persist in this personal form of torture.
Once after speaking to a local group, I was disappointed and discouraged over how things went. I resorted to a tactic that I knew was unwise and emotionally unhealthy, fishing for a compliment from the person who scheduled me. His sage response put things in perspective.
“Whenever I wonder how I did, I just ask God what he thinks—and that’s all that really matters.”
I have since followed his advice when I speak—and when I write.
Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.