Each week I write five blog posts. Each month I write one magazine article, three newsletter articles, two more blog posts, and usually one press release.
That’s a lot of writing, requiring a lot of ideas. Yet I never have writer’s block. Why is that? Because I’ve cultivated a method to discover and develop content ideas. So when it’s time to write, I already have an assortment of items to pick from.
Here’s what I do to keep stocked with ideas:
Maintain a List: When I had one or two writing projects in my queue, I kept a mental list of ideas. As the number of writing commitments increased, I needed to juggle more ideas, but my memory didn’t keep up, and I lost too many good ideas. Now I keep a written list in a Word document, with a heading for each blog or publication. Under each heading is a bullet list of content ideas, some of which are partially developed. This morning I had seven possible topics to pick from for this post. I chose the one that most resonated with me today and am now writing it.
Know When Inspiration Hits: Ideas are most likely to form when I first wake up. Now that I’m aware of that, I need to be ready to capture those ideas. If my computer isn’t close by, I jot a quick note before inspiration flees.
Understand Creative Situations: There are two instances when content ideas are likely to show up: during a nature walk and after watching a movie. While I’m not intentional about using these activities to generate ideas, I’m aware it could happen and am ready to listen.
Mentally Write: I often work ideas over in my mind before I write. For example, this morning I looked at my list and selected today’s topic—then I ate breakfast. The four points of this post materialized as I prepared and ate my food. The shower is another great place for me to mentally write, while bedtime is the wrong time as it stimulates my mind and chases away slumber.
This is what works for me—and works well. Each writer is different, so adapt these ideas to what works for you—and chase writer’s block away.