To address the seventh of eight self-publishing errors, let’s take a step back. Let’s look at the bigger picture, that is, the book as a whole. Don’t self-published a book that looks homemade.
In years past, this may have included photocopied pages, a simplistic cover, spiral binding (or three-hole punched for a binder), 8 1/2 by 11 size, crooked pages, missing pages, or out of order pages. Some books suffered from all these production problems.
With advances in technology, these issues are in the past. However, we must still guard against producing a book that looks homemade. All of the prior six errors can point to a homemade look, but four, in particular, lead the way: a poor cover, lackluster editing, inadequate file conversion, and getting carried away with fonts. Other issues include simplistic graphics, low-resolution photos, and pixilated or distorted artwork.
Individually, each of these errors is bad enough. But when combined, the evidence quickly builds that the book is homemade: a second-rate effort and not worthy of serious attention.
Consider deliberating over a book and the cover looks the second rate. Then open it to find a typo on page one, be assaulted with different font types and sizes, and see a random paragraph start in midsentence. In all likelihood, we’ll dismiss the book—as well as the author—and proceed to another title.
Only if we want to support the author or have a deep interest in the topic will we condescend to buy a book that looks homemade.