Several years ago, Karen Saunders wrote an excellent article “How to Make a Book Cover Design that Flies Off the Shelf!” Today, her suggestions are still just as valid.
However, there is the one I would elevate in importance: “Seek the services of an experienced book cover designer.” I don’t view this as an option or a suggestion but as a requirement.
Of course, I have no illusions about my graphic design abilities, so it is easy for me to say everyone should hire a professional book cover designer.
The only thing I might add to her excellent recommendations is to create a cover that looks great as a thumbnail. This is because most people browsing online only look at the thumbnail of the cover, not the actual cover.
Instead of judging a book by its cover, they actually judge a book by the thumbnail of its cover. Make sure the title in the thumbnail is clear and easy to read. Next, ensure the reduced size graphics still communicate your intended message.
“Book cover design,” she says in conclusion “is a form of packaging.” Make sure to present your book in the best possible package.
Learn more about writing and publishing in Peter’s book: Successful Author FAQs: Discover the Art of Writing, the Business of Publishing, and the Joy of Wielding Words. Get your copy today.
Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book Successful Author FAQs for insider tips and insights.
