12 Tips to Create a Better Book Ad

Designing a great ad is an art that takes practice

12 Tips to Create a Better Book AdIn my work as a magazine publisher I see all sorts of print ads, from good to bad, appealing to boring, effective to ineffective. While ad creation is an art, one that requires both practice and talent, it’s also something that can be learned.

The biggest difference between a good ad and a bad ad is the use of white space. Novices fill every square millimeter of space with stuff: information and…  read more>>

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The Art and Science of Search Engine Optimization

Good SEO gets people to go to your website, but good content will keep them there

The Art and Science of Search Engine OptimizationAn important aspect of author websites is attracting visitors, people who will actually read your information and consider buying your books.

However, having a great site, with cool graphics, and the latest technological innovations means nothing if no one besides your friends and family actually go there.

Enter search engine optimization (SEO)…  read more>>

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Five Book Marketing Ideas

Five Book Marketing IdeasStrategic marketing can improve books sales. However, it can quickly waste a lot of money with little return when done haphazardly. Review each advertising option carefully before committing money to it. Here are five ideas to consider:

Print Ads: Unless you find the ideal publication, print media is expensive and seldom generates enough book sales to make it worthwhile. However the right publication…  read more>>

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Analyzing Email Bounce Rate Statistics

Analyzing Email Bounce Rate StatisticsA few years ago I came across some statistics in DM News that puzzled me. They shared some numbers on email bounce rates, courtesy of MailerMailer. But they did so without explanation. I jotted them down for future consideration.

When delivering an email message to our list less than once a month, the bounce rate is 5 percent. However, when sending an email message daily, the bounce rate… read more>>

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Three Tips to Increase Email Success

As part of my publishing business I send email messages to magazine subscribers on behalf of our advertisers. This is one of the services we provide. It’s commonly called e-blasts, but it’s just a different twist on email marketing.

I’ve done this for several years and have tracked vastly different response rates depending on the type and tone of the message. Consider these ideas…  read more>>

4 Tips to Capitalize on Social Media

4 Tips to Capitalize on Social MediaIt seems many authors are putting all of their book marketing efforts into social media. This is often shortsighted and not cost-effective. Though I’m not dismissing social media, it’s critical to proceed only in a practical, informed, and responsible way – and not just because everyone else is doing it or in reaction to the latest trend.

First, it’s called social media, not social marketing…  read more>>

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Seven Marketing Touches Are Required for Success

Seven Marketing Touches Are Required for SuccessMarketing experts says it takes an average of seven marketing touches before a consumer buys a product. Advertisers who run a couple of ads and give up are giving up too quickly. As writers with a book (or service) to sell, we need to keep this in mind if we want to maximize our success.

While we can accomplish each of these seven touches via the same channel, we should…  read more>>

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