Good News: Reading Is Here To Stay

As long as there are readers, writers will have work to do

Good News: Reading Is Here To Stay“Reading is here to stay,” wrote Robert M. Sacks in the November/December 2012 issue of Publishing Executive magazine. His astute observation caught my attention, captivating my thoughts, both then and even more so today.

Discussions and speculation about the rapid evolution in the book publishing industry threaten to overwhelm us; considerations abound…  read more>>

Save

Save

Save

Are You a Linear Thinker or 3D?

Are You a Linear Thinker or 3D?Effective communication should address both linear and 3D thinkers

Linear thinking people process thoughts and ideas in succession, logically moving from one point to the next.

3D thinking people jump from one thought or idea to another, which often seems to have little connection with each other… read more>>

Save

Save

Save

Save

Save

How Can Publishers Become Developers?

How Can Publishers Become Developers?Is it enough for authors to embrace a publishing mindset or must they go further?

I once read, “publishers are becoming developers.” This sounds profound, but what does it mean?

A publisher is someone who prepares and issues information or material while… read more>>

Save

Save

Save

Save

Generation Y Leads in Book Buying

Young people are more apt to read books than older folks

Generation Y Leads in Book BuyingTo listen to mainstream media about the state of book publishing leaves most people with an incorrect understanding of the industry. The press gives the impression that fewer people are reading and those who do are mostly older. The industry is dying, so why bother to write and publish books?

Yes, things are changing, but not how most people think. The truth is young people are… read more>>

Save

Save

Save

Should You Make Simultaneous Article Submissions?

Be upfront with editors if you are sending the same piece to multiple publications

Should You Make Simultaneous Article Submissions?When submitting an article to a magazine it’s a good practice to inform them if it’s a simultaneous submission, that is, if you’re sending it to others for consideration at the same time.

Making simultaneous submissions is like dating multiple people at the same time. If you are honest and careful, it can work, but if you’re not, someone will be hurt in the process… read more>>

 

Save

Half of Avid Book Readers Prefer Print

Readers who purchase many books each year evenly divide on print versus digital

Half of Avid Book Readers Prefer PrintIn 2012, Book Business magazine, reporting on a Verso Advertising study, noted that 49.7 percent of avid readers refuse to go paperless. They define avid book readers as those who purchase more than ten books per year.

Notice they use the word purchase and don’t say those who read ten or more books. I certainly read more than ten books annually, but I’m not sure if I buy ten…  read more>>

Save

Save

What is the Ultimate Reading Device?

What is the Ultimate Reading Device?There’s the Kindle, the Nook, the iPad, and various smartphones. Which one is the ultimate reader? Which one will rise to the top, replace its competitors, and survive as the reader of choice? Which one will endure long into the future?

The answer is: None of them!

What is the ultimate reader…  read more>>

Save

Should You Be a Writer or an Entrepreneur?

Should You Be a Writer or an Entrepreneur?Authors are advised to treat their writing like a business

If you write solely for the fun of it or treat writing as a mere hobby, then don’t read this post. Seriously, it will just make you mad.

But if you want to succeed as a writer, regardless of how you define success, then this post should give you some ideas to consider. Let me know what you think…  read more>>

 

Save

How to Format Web Addresses in Books

Authors advised to format web addresses to ensure readability and usability

Three Tips to Formatting URLsWhen a book includes a web address, either in the text, a footnote, or in the front and back material, how it is formatted is important. There are two considerations: readability and usability.

Readability: When a reader comes across a web address (sometimes called a URL or uniform resource locator) it should not slow down the reader or imped the flow of the text. Having it in…  read more>>

Save