Some writers post new material on social media. Others repeat content from their blog. I do neither. Here’s why.
Republishing the whole post isn’t a good idea because it repeats content, and search engines dismiss duplicate content. And I feel it’s too time-consuming and therefore not a good use of my time to write new material just for social media.
My goal is to direct people from social media to my website, my home base, which I own and control. Therefore, I post an excerpt from my blog posts on social media, such as Facebook and LinkedIn, with a link pointing back to the post on my website. I do so on Twitter, too, because their character limit necessitates brevity.
Though social media platforms prefer you do not post links—because they want to keep visitors on their site—I want to get people to my site. That’s what’s most important to me. So I tease the post on social media and send people to my site to read the full piece.
There’s lots of advice floating around about writing, being a writer, and finding success. Though well-intentioned, some of this advice is bad information or oversimplified counsel. Here are some tips I’ve heard, many of which I’ve also said.
Check out these common pieces of advice and discover the truth about them. Though we’ve already touched on some of them, I repeat them here, so they’ll appear in one place.
Show Don’t Tell: Using words to paint a picture (showing) is more powerful than to state what happened (telling). In general, this tip is good advice, but it’s sometimes better to just tell readers what happened. For example, it would be boring to spend several pages showing readers about a four-hour car ride where nothing significant occurs. Instead just say, “Four hours later they arrived at their destination.” That’s telling, and in this case, it’s the right approach.
Write Every Day:Yup, I said this maxim before, and I share this tip every chance I get. But I don’t mean it literally. I mean it figuratively. What I mean is to write regularly. Although for you it might mean every day, it could be every weekday or only on the weekend. The point is to have a writing schedule and commit to it.
Although this guideline makes sense to me, and I wouldn’t have it any other way, some writers chafe at the thought of writing every day. Instead, they only write when they’re inspired or have a deadline. If this idea works for you, embrace it. Ignore the advice to write every day, but not until you’ve tried it first.
Write in the Morning:This tip is another one of my favorite adages. Many people even claim scientific confirmation that the morning is the best time to write (or do anything important), with maximum productivity and optimum results. My morning production is far better than in the afternoon. Writing in the morning works for me and works well. The early hours are when the good stuff happens.
Some people claim the morning isn’t right for them, that other times of the day work better. If that’s you, and you’ve tried mornings only to find them lacking, ignore those of us who insist you write in the morning. Pick the time of the day that works best for you.
Write What You Know: There’s an element of truth to this recommendation. What we know best, we can write most effectively.
When it comes to nonfiction, writing what I know flows with greater clarity and speed. But that doesn’t mean I can’t research something I don’t know and write an effective piece. I’ve done it many times.
When it comes to fiction, if I only wrote what I knew, it would be a boring piece about a middle-aged white guy living an uneventful, routine life. Who’d want to read that? Therefore, in my fiction, I write about what I don’t know. More specifically, I write what I can imagine. Then I live vicariously through my characters and their experiences that I make up.
You Must Have A Platform:An agent once rejected my submission, not because of the quality of my work or relevance of my idea, but because I didn’t have a platform. He didn’t say I had a small platform. He said I had no platform. Ouch! I doubled down and began working on building my platform in earnest. I hated it. It sapped the life from me. I almost quit writing because platform building distressed me so much. Seriously.
Yes, having a platform to sell our books is important, regardless of whether we want to indie publish or hope to be traditionally published. A platform will help us be successful faster, but it isn’t a requirement.
You Must Be Active on Social Media:This statement often finds itself coupled with building an author platform. I’m on several social media sites, but I don’t get them—not really. And although social media is at times enjoyable, it can be a huge time suck. I’m better off spending that time writing.
Someone who enjoys social media and understands how to use it to connect with people can realize great benefits. But I’m not one of those people—at least not yet. I connect best with people through my newsletter, on my blog, and via email.
You Must Have a Website: I agree that an author website is essential. It doesn’t have to be fancy or extensive, but it must exist and be inviting.
And for writers who think social media is an acceptable alternative to a website, I vehemently disagree. A social media platform can change its rules at any time for any reason, can shut down your account without warning, or not allow your followers to see your content. These actions happen all the time.
But a website is something we control. That’s why it’s essential. Even so, some authors claim to get along fine without one.
You Must Have an Email List: Email isn’t a sexy, new technology, but it is a proven method of reaching people. As authors, having an email list remains our most effective way of selling books. If you don’t have an email list, start one today. Every name you ethically and legally add to your list is a prequalified buyer for your books. Sure, you may get by without an email list, but why is a risk not using the most effective book marketing tool available?
Always Use an Outline: When I write, I always have a plan to guide me. It may be an outline, bullet points, or a destination to write toward. This approach is the most effective way to write quickly, not waste words, and avoid unnecessary amounts of cutting. Using an outline is the most efficient way to write, and as a career author seeking to drive income through my words, greater efficiency means increased revenue potential.
There’s nothing wrong with being a discovery writer (pantser)—and many authors prefer this method, claiming that having a plan stifles their creativity. But this approach isn’t the fastest and most efficient way to write. You decide what works best for you.
Use Microsoft Word: I’ve been using Microsoft Word longer than I can remember. Although I used other word processing programs before it, they’re now ancient. Microsoft Word is the standard throughout the publishing industry. Although alternatives exist and each one has its merits, you’ll never go wrong using what the rest of the industry uses. (See “Word Processing Alternatives.”)
You Must Use an Editor: Although this tip is wise advice, it isn’t absolute. No one forces you to use an editor before you publish your work. But if you want to avoid harsh criticism and one-star reviews, use an editor. And if you say you can’t afford to use one, I say you can’t afford to. Your writing career and your reputation as an author is at stake. (See the chapter on “Editing.”)
I used two editors for this book, as I do with most of my books. I can guarantee you they didn’t catch everything—no book is error-free—but they did make this work a whole lot better than I could have ever done on my own.
Don’t Design Your Own Book Cover:Again, no one makes you hire a cover designer for your book. You can do it yourself. But unless you have experience as a graphic artist and have produced successful book covers for other authors, don’t attempt to make your own.
Your cover is the single biggest means to sell your book, so you need the best cover possible. And you aren’t the one to do it.
There are different types of writers. They have different motivations, are at different places in their writing journey, and have different goals. Here are five common scenarios:
1. The Aspiring Writer:I’ve heard many people refer to themselves as aspiring writers. But they’re misusing the label. They say aspiring because at this point in their journey they lack the confidence to say they’re a writer, so they qualify it by tacking on aspiring.
If this characterization describes you, I encourage you to take a deep breath, drop aspiring, and instead say, “I am a writer.” State it with boldness. It will take practice to say with confidence, but you can do it. You are a writer.
In truth, an aspiring writer is someone who doesn’t write; they aspire to write—someday. But they’ll never get around to it. Yes, they act as a writer. They read books on writing, go to writing conferences, and hang out with other writers. They talk a good game, but it’s just talking.
They want to have written, but they don’t want to put in the hard work, to sit down and write. They aspire to write, and it ends there.
Don’t be someone who aspires to write. Just write.
2. The Hobbyist Writer:Next, we have people who write for fun, write for therapy, or write for family and friends. They’re hobbyists. There’s nothing wrong with that.
So if a hobbyist writer accurately describes you, accept it. As a hobbyist, you may not publish much and certainly won’t make much money from your work, but you are writing. And that’s what’s important. Own that label, and celebrate it.
But if you want to realize more from your writing, consider moving beyond being a hobbyist.
3. The Passion Project Writer:Some writers have a book they must write. It’s a compulsion, a calling. They work hard to produce the best book they can. Then they indie publish it. Then they spend years promoting and marketing their book.
This book is their passion.
But it may be the only book they ever write. Or if they do write other books, these works may fall short because the passion isn’t there. And it shows.
There’s nothing wrong with having a passion project or being a one-book author. I know many people who wrote one book, and that’s it. That’s okay. But if you want more, consider the next two categories of writers.
4. The Artist Writer: I know many writers who view themselves as artists. They create wonderful work and produce it regularly. But they only write when the muse hits or when they have a deadline. If they don’t feel like writing, they don’t. They’re often discovery writers (pantsers). Writing speed and output frequency doesn’t matter. They’re artists, and producing art is all they care about.
If the phrase starving artist comes to mind, it could fit this category of writer. They may not make much from their art, and it’s doubtful they’ll earn enough to support themselves. That’s why the artist-writer needs another source of income. This supplemental money could be a day job or a side hustle. It may be a spouse, an inheritance, or a generous patron.
If this is your situation, that’s okay. Accept it for who you are, what you want to be, and what works for you.
5. The Career Author: The fifth category is a career author. Although their words may flow from many different motivations, they have one trait in common: writing is their job, and they strive to make money from it, either full-time or part-time.
They haven’t sold out. They’re being intentional. They value the craft and may even view it as art. They also write with passion. But, in addition to art and passion, they write with purpose. They want to share their words with others and earn money as they do. They have an entrepreneurial mindset. They’re an authorpreneur.
My Journey: At various times in my writing journey I have stopped at four of these five writing destinations. Some of my stops have been brief, and others longer, but where I am now—and where I want to remain—is as a career author.
Right now, I make some of my income as a book author, and my goal is to one day earn all my income through books. But money is not my motivator; it’s the outcome. My desire is to share my words with others. As I often say, my goal is to “change the world one word at a time.” And making money from doing so is a sweet result.
Discover what type of writer you are and embrace it. Don’t let anyone tell you your path is wrong or inconsequential. You are a writer.
Even though it took me a while to call myself a writer, I’ve been writing most of my life. In high school, I learned I had a knack for it, and it’s been part of almost every job I’ve had. Although I’ve had some great jobs, my work as a full-time writer is the most rewarding of anything I’ve ever done.
Using words to educate and entertain others is an art form that I cherish. Being an author and writing every day is a job so wonderful that it doesn’t even feel like work. I get to influence and encourage others with my words. How amazing is that?
I don’t plan on ever retiring. I like writing too much to stop. My prayer is that I will be able to write—and write well—until the day I die, which I hope is a long way off.
Until then, I will persist in my goal to change the world one word at a time.
Here are the pros and cons of indie publishing versus going with a traditional publisher:
Traditional Publishing Pros and Cons: In most cases, traditional publishing requires less of the author, should result in more book sales over a wider distribution, and carries the prestige of a publisher selecting your book for publication. The negatives include the effort to find a publisher, the length of time to publish the book, and earning much less per copy sold—if anything at all.
Indie Publishing Pros and Cons: If you’re self-disciplined,indie publishing allows you to get your book to market faster. You also maintain full control over the final product and make more on each sale. The downside is that you must view publishing as a business and cover all the costs of producing the book yourself.
A commonly-cited reason to not indie publishing is the requirement to market and promote our books. While it’s true that if we indie publishes we must market our books if we hope to sell any, traditional publishers also expect us to help promote, market and sell our books. If you can’t or won’t do that, the publisher is apt to pass on publishing your book. In short, they want authors who can move product.
Conclusion: There is no right answer to the issue of indie publishing versus pursuing a traditional book deal. It depends on the goals and priorities of each author. Also, some authors do both, depending on the book. They’re hybrid authors, going with traditional publishers for some books and indie publishing others.