In “Every Author Needs a Bio,” I said the best time to write our author bio is now, before we need it. The same holds true in getting a professional headshot. Not only will we need one for our book jacket, but we’ll also need one prior to publication for PR, marketing, online profiles, promotion, and even business cards.
Don’t put this off until the last minute because a good headshot requires planning: finding an experienced photographer, scheduling the photo shoot, locating the right setting, determining what look we want to achieve, and fine-tuning our appearance, such as hair, makeup (for the ladies, but maybe men, too – seriously), clothes, and accessories. While a great photographer may help guide these decisions, many will not; they’ll set a date and start clicking… read more>>