As authors, our websites are our home base, the destination all of our online activity points to. We need to make sure our sites are up at all times and working correctly. When there is a problem, we limit our ability to connect with others about our writing.
Here are six things to check:
- That it is running: A down site helps no one. Make sure it is working.
- That all links work: Broken links are a disservice to our audience and cause Google to devalue our site. Regularly search for and fix broken links. read more>>
There are several blogs I follow; I read them whenever I can. Sometimes I just read, and other times I read and comment. Only a small percent of blog readers take time to comment. The reasons are many: too busy, a lack of confidence, not knowing what to say, fear, and so forth. There are, however, some reasons why we should comment. Here are three:
1) To Interact With Others: The biggest reason to comment is to connect with other likeminded readers. Some do more than just comment on the post, they also comment on other comments. Just remember to keep things positive and civil. Don’t say something online you wouldn’t say in person to your closest friends. read more>>
With more and more people viewing websites from mobile devices, it’s critical that our sites work well with smaller screens, that they are “responsive.” In simple terms, a responsive website is one that automatically resizes to fit the viewing area of the appliance accessing it.
In the past this meant making a separate version of each page for mobile screens, be it a smartphone, tablet, e-reader, and so forth. Now many website themes have this functionality built into them. If a theme isn’t “responsive,” then don’t use it. read more>>
In using your website as the foundation of your book-selling, platform-building initiative, there are several key points to follow. The first three are to make it mobile responsive, remove clutter, and delete slow plugins. That is, to pursue a minimalist design; less is more.
Here are three more website tips: read more>>
In my post The First Step in Building Your Platform I laid out a number of recommendations for a website, as the foundation for a book-promoting platform. The first three were to make our sites responsive to mobile devices, remove the clutter, and delete slow plugins. In short, embrace the concept that less is more.
Minimalist designs are in; including every possible item on one page is out.
As more and more people access websites from smartphones, we want to make it easy for them to find what they want, access it quickly, and not introduce needless delays. By showing them less, we give them more. read more>>
After you write and publish your book, the next step is to promote it. This requires a platform.
However, don’t build your platform around a social media site. You can’t control that. Overnight they could change the rules, limit your reach, make you pay to be seen, or even summarily turn off your account. Then, you’ve lost the platform you worked hard to build. read more>>
Website Moves and Unveils New Look and Enhanced Functionality
Mattawan, Michigan – Welcome to the new home of Peter DeHaan Publishing. It has a fresh look and is powered by the leading WordPress blogging software.
The new From the Publisher’s Desk is also improved:
- A new format will make reading easier.
- Readers can post comments with one-click simplicity, with no more Captcha codes to read and enter.
- Subscribers will enjoy a more robust delivery of posts.
- New features will be added in the future.
Plus the complete archive of past posts has been moved as well.
Don’t miss a single post; subscribe today or use the RSS newsfeed.
Look for new posts each Wednesday at the new From the Publisher’s Desk.
[Posted by Peter DeHaan, president of Peter DeHaan Publishing Inc.]
Most of my websites contain Google ads. My main goal in doing so was to generate a bit of additional revenue to cover my direct costs to host the sites and my time to add content and maintain them. For the most part, these goals are met, albeit often only paying me minimum wage for my time.
A couple of months ago, Google announced it changed its search algorithms to give greater credence to “real” content publishers — like me — and less attention to those who merely throw questionable or valueless text online in order to get clicks.
I didn’t give this much thought until I received my most recent revenue check from Goggle. It took a 50% jump! (I’ve since heard that some of the biggest offenders saw a 90% drop!)
This is both exciting and affirming. Goggle implicitly sees value in the content on my sites and is rewarding me for it.
Even so, revenue from Google will never be significant to solely cover the creation and maintenance of informational websites, but it is a nice bonus. I am acutely aware that just as they tweaked their search algorithms to my benefit, they could later do the same to my detriment.
I’m thankful for Google but not depending on them.