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Writing and Publishing

What Social Media Content Strategy Is Right for You?

Some writers post new material on social media. Others repeat content from their blog. I do neither. Here’s why.

Republishing the whole post isn’t a good idea because it repeats content, and search engines dismiss duplicate content. And I feel it’s too time-consuming and therefore not a good use of my time to write new material just for social media. 

My goal is to direct people from social media to my website, my home base, which I own and control. Therefore, I post an excerpt from my blog posts on social media, such as Facebook and LinkedIn, with a link pointing back to the post on my website. I do so on Twitter, too, because their character limit necessitates brevity. 

Though social media platforms prefer you do not post links—because they want to keep visitors on their site—I want to get people to my site. That’s what’s most important to me. So I tease the post on social media and send people to my site to read the full piece.

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of PublishingGet your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

Categories
Writing and Publishing

Social Media Content

For social media, I post an excerpt from my blog posts on social media, with a link pointing back to that post on my website.

Though social media platforms prefer you don’t do this, because they want to keep you on their site, I want to get people to my site. That’s what is most important to me. That’s why I tease the post on social media and send them to my site to read the full piece.

I don’t think it’s a good idea to repeat the whole post on social media, and it’s too time-consuming to write a new post just for social media.

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of PublishingGet your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

Categories
Writing and Publishing

Social Media Posts

With social media posts, I always want to direct people to my website, my home base, that I own and control.

This means posting a link on social media. I do that on Twitter (because there isn’t room for the full post) and on Facebook (because a link is all I have time for).

I do this on LinkedIn too, but I don’t see many other people doing that. Instead, they put their entire post on LinkedIn. But I don’t recommend that. Direct them to your website.

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of PublishingGet your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

Categories
Writing and Publishing

What Is Your Twitter Strategy? Discover How to Use Social Media

At one time, publishers would be impressed with your sheer number of Twitter followers (or Facebook likes), but now their focus is more on engagement. What is your Twitter strategy to build your author platform?

Are you interacting with your Twitter followers? Do you try to connect with them, and do they appreciate the value of your tweets?

Follow people who share your mindset and fit this perspective, and don’t worry about following back the folks who don’t.

And never buy followers. This accomplishes nothing positive and will cause you huge problems.

Don’t focus on your numbers of social media connections but on the quality of interaction with the connections you have. This is the ideal Twitter strategy.

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of PublishingGet your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

Categories
Writing and Publishing

UR Turn: Are You on Instagram?

Share photos and videos with friends on Instagram

In past months we’ve talked about a lot of social media sites, such as Twitter, Facebook, LinkedIn, YouTube, Goodreads, Google+, and Pinterest.  Another social media platform is Instagram, a place to share pictures and videos from your smartphone (and now computer).ur

As far as social media sites go, it’s still a kid, launched in 2010. (And bought by Facebook a couple of years later.)

It has a fresh, clean interface and is easy to use. It appeals to a younger demographic, with upwards of 800 million users worldwide. Many writers use Instagram to connect with their readers.

Are you on Instagram?

I am, but I’m a newbie. I post images and videos from my blog, along with book covers.

Maybe we can follow each other.

If you’re not on Instagram, check it out.

Here’s my Instagram page.

Please share your Instagram link below. Then we can follow each other.

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of PublishingGet your copy today.



Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.