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Writing and Publishing

Social Media Content

For social media, I post an excerpt from my blog posts on social media, with a link pointing back to that post on my website.

Though social media platforms prefer you don’t do this, because they want to keep you on their site, I want to get people to my site. That’s what is most important to me. That’s why I tease the post on social media and send them to my site to read the full piece.

I don’t think it’s a good idea to repeat the whole post on social media, and it’s too time-consuming to write a new post just for social media.

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of PublishingGet your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Writing and Publishing

Social Media Posts

With social media posts, I always want to direct people to my website, my home base, that I own and control.

This means posting a link on social media. I do that on Twitter (because there isn’t room for the full post) and on Facebook (because a link is all I have time for).

I do this on LinkedIn too, but I don’t see many other people doing that. Instead, they put their entire post on LinkedIn. But I don’t recommend that. Direct them to your website.

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of PublishingGet your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

Categories
Writing and Publishing

What Is Your Twitter Strategy? Discover How to Use Social Media

At one time, publishers would be impressed with your sheer number of Twitter followers (or Facebook likes), but now their focus is more on engagement. What is your Twitter strategy to build your author platform?

Are you interacting with your Twitter followers? Do you try to connect with them, and do they appreciate the value of your tweets?

Follow people who share your mindset and fit this perspective, and don’t worry about following back the folks who don’t.

And never buy followers. This accomplishes nothing positive and will cause you huge problems.

Don’t focus on your numbers of social media connections but on the quality of interaction with the connections you have. This is the ideal Twitter strategy.

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of PublishingGet your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

Categories
Writing and Publishing

UR Turn: Are You on Instagram?

Share photos and videos with friends on Instagram

In past months we’ve talked about a lot of social media sites, such as Twitter, Facebook, LinkedIn, YouTube, Goodreads, Google+, and Pinterest.  Another social media platform is Instagram, a place to share pictures and videos from your smartphone (and now computer).ur

As far as social media sites go, it’s still a kid, launched in 2010. (And bought by Facebook a couple of years later.)

It has a fresh, clean interface and is easy to use. It appeals to a younger demographic, with upwards of 800 million users worldwide. Many writers use Instagram to connect with their readers.

Are you on Instagram?

I am, but I’m a newbie. I post images and videos from my blog, along with book covers.

Maybe we can follow each other.

If you’re not on Instagram, check it out.

Here’s my Instagram page.

Please share your Instagram link below. Then we can follow each other.

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of PublishingGet your copy today.



Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Business Articles

Social Media: Opportunity or Distraction?

By Peter Lyle DeHaan, PhD

For some, the mere mention of social media produces a crooked smile and lights up their eyes. To them, it’s the preferred way to communicate; they would be lost without it.

Others groan and roll their eyes at the mention of social media. Some give it a resigned yawn, quickly tuning out the discussion or leaving the room. Still, others are desperately trying to figure it out, while some don’t understand the fuss, and more than a few simply don’t care. What is all the fuss? Why should you care? The reality is that we should all care, because the future of your business may be at stake.

For businesses social media allows you to promote your business, reach out to prospects, connect with clients, and recruit and support staff. Regarding this, there are two major considerations.

First, if your competitor provides customer service via social media, can you afford not to?

Second, if the businesses that tap your labor pool use social media to find new hires, shouldn’t you do the same? These social media opportunities have been amply covered by others. However, before rushing into social media, consider the time it will take and the personnel who will be involved.

Email: Email is both a prelude and an entry point to social media. Succinctly, everything you currently do with phone calls, you need to apply to email. Answer email, screen email, route email, add value to email, prioritize email, and escalate email.

Chat: Having the option to engage in text chat is an increasing expectation on consumer websites. You can do the same things with it that you currently do for the phone number that is listed there: answer questions, assist with site navigation, and keep visitors from abandoning their shopping cart.

Facebook: Making a Facebook page is easy. However, to be of use, relevant content needs to be posted and, more importantly, the people who “like” you deserve interaction. When customer service issues surface on Facebook, they need to be quickly addressed. Similarly, if an inquiry materializes, it warrants a speedy response—just be sure to follow social media etiquette; doing sales wrongly on social media can be a painful and damaging experience.

Blogging: Most blogs allow comments to be made, but to protect against spam, comments are often manually screened and approved. Additionally, a response to the comment is sometimes called for and a dialogue can take place, be it within the blog’s comment section or via email.

Twitter: Although Twitter is a broadcast medium, sometimes a tweet may warrant a personal response. Don’t forget to check your Twitter feed and then follow through.

Media Alerts: There are services that scan cyberspace for mentions of a word or phrase, such as a company’s name, a trademark, or an individual’s name. Although helpful, this information generally needs to be filtered. For example, one of the magazines that I publish is Connections Magazine. There are scores of magazines with “connections” in the title, so my media alert for “connections magazine” contains numerous false matches.

Other Ideas: These are just a few ideas. As you investigate social media, you will assuredly come up with more. Consider LinkedIn, Flickr, and YouTube.

If any of these seem worthwhile to you, then please check them out—otherwise, feel free to pass. Just don’t completely ignore social media—the future of your business may depend on it.

Final Thoughts: In pondering the question posed in this article’s title, social media is both an opportunity and a distraction. I’ve been on LinkedIn the longest, and I welcome those who want to become part of my network and occasionally send out similar requests to others, but I’ve yet to actually use it for something practical.

Next, after hearing horror stories of the time-consuming and even addictive nature of Facebook, I long resisted it, only acquiescing to it in the past year. Though Facebook held an initial intrigue, the criticism of it being a time-waster quickly proved true. I haven’t “checked” Facebook in days; I now use it primarily to communicate with friends who won’t respond to an email or phone call.

In answering the question of who will perform all these backend and follow-up activities, know that many, if not all of them, can be outsourced. For example, some contact centers specialize in providing email processing services and text chat services to their clients. Many of them can also address these other social media response issues as well.

Peter Lyle DeHaan, PhD, is publisher, editor, author, and blogger with 30 years of writing and publishing experience. Check out his book The Successful Author for tips and insights.