The Art and Science of Search Engine Optimization

Good SEO gets people to go to your website, but good content will keep them there

The Art and Science of Search Engine OptimizationAn important aspect of author websites is attracting visitors, people who will actually read your information and consider buying your books.

However, having a great site, with cool graphics, and the latest technological innovations means nothing if no one besides your friends and family actually go there.

Enter search engine optimization (SEO)…  read more>>

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What’s the Difference Between a Category and a Tag on Your WordPress Blog?

Part 5 in the continuing series on using WordPress for blogging: a platform-building, book-selling tool.

Categories and tags are confusing. They seem to do the same thing and offer similar results…  read more>>

Three More Tips for Your Book-Promoting Platform

In using your website as the foundation of your book-selling, platform-building initiative, there are several key points to follow. The first three are to make it mobile responsive, remove clutter, and delete slow plugins. That is, to pursue a minimalist design; less is more.

Here are three more website tips… read more>>

The First Step in Building Your Platform

After you write and publish your book, the next step is to promote it. This requires a platform. However, don’t build your platform around a social media site. You can’t control that. Overnight they could change the rules, limit your reach, make you pay to be seen, or even summarily turn off your account. Then, you’ve lost the platform you worked hard to build…  read more>>