Good SEO gets people to go to your website, but good content will keep them there
An important aspect of author websites is attracting visitors, people who will actually read your information and consider buying your books. However, having a great site, with cool graphics, and the latest technological innovations means nothing if no one besides your friends and family actually go there.
Enter search engine optimization (SEO): the art and science of getting people to your author website. Just remember that once they arrive, it takes good content to keep them there. read more>>
Part 5 in the continuing series on using WordPress for blogging: a platform-building, book-selling tool.
Categories and tags are confusing. They seem to do the same thing and offer similar results.
Category: A category is like a file cabinet drawer for your posts where you place related content. Categories are general groupings of broad topics. Our site (or blog) should have at least three categories (else, why bother) but no more than perhaps eight (else, it’s too hard to find things). read more>>\
In using your website as the foundation of your book-selling, platform-building initiative, there are several key points to follow. The first three are to make it mobile responsive, remove clutter, and delete slow plugins. That is, to pursue a minimalist design; less is more.
Here are three more website tips: read more>>
After you write and publish your book, the next step is to promote it. This requires a platform.
However, don’t build your platform around a social media site. You can’t control that. Overnight they could change the rules, limit your reach, make you pay to be seen, or even summarily turn off your account. Then, you’ve lost the platform you worked hard to build. read more>>