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Writing and Publishing

3 Types of Self-Publishing

Explore the 3 Types of Self-Publishing: Print, E-books, & Audio

Self-publishing once vilified as an exercise in vanity, is now accepted as a viable option by most everyone—except perhaps those who earn a living in traditional publishing. Consider the three self-publishing options.

Three Self-Publishing Options

There are three segments to self-publishing: e-publishing (for Kindle and other e-readers), POD (print-on-demand), and audiobooks. Some POD vendors will also produce an e-book version, allowing for one-stop-shopping.

Of the three, POD may be more satisfying to the author. POD gives them something tangible to touch, see, and show. Whereas e-pub may be more profitable, having no printing, storing, or shipping costs.

Audiobooks reside in the middle. They have a higher production cost than e-books but also enjoying the ease of digital distribution. Ideally, the self-published author should consider all three. But start with e-books, followed by print books, and wrapping up with audiobooks.

When it comes to profit per unit sold, both print and e-books surpass traditional publishing, whose royalties are much smaller in comparison. Of course, traditional publishers have a more extensive reach, greater connections, and bookstore distribution, so the lower payment per book is often more than offset with a much higher sales volume.

Whatever route an author takes, there are pluses and minuses to each. Therefore, the key is to become educated, know your strengths, weaknesses, and available time. Then find the best match for your situation, personality, and goals.

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of PublishingGet your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Writing and Publishing

Why I’m Bullish about Printed Books

The future for print books is strong and ripe with opportunity

Michael Weinstein, in his “Publishing Panorama” blog at BookBusinessMag.com, posted this headline: “Report from the Publishing Business Conference: This Just In Sky Not Falling!” This was four years ago. I think his conclusions about printed books are even truer today.

Citing many credible and reputable sources, he builds a case for a strong future in print publishing, quite contrary to the naysayers who frequently spout, “Print is dead.”

Two of his key takeaways are “Real quality matters more than ever. Never forget what beautiful objects printed books are,” and “the world does not need another book, it does need another original and well-done book.”

He concludes his comments by saying, “We’re publishing differently; we might be delivering some content differently. But passion still counts and quality will always count most of all.”

Although the book publishing industry is undergoing great change, this does not have to be a bad thing. With change comes opportunity and for those who are willing to adjust their thinking to include new perspectives, the opportunities are many.

So don’t believe those who warn that the publishing sky is falling; it’s simply not true. People still want to buy printed books.

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of PublishingGet your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Writing and Publishing

Why Printed Books Are Still Relevant

Though e-books receive all of the hype, printed books are still important, for both readers and authors

People like to talk about what is new, what is exciting, and what is fresh. That’s why the book publishing industry has so much buzz about reading digital books and listening to audiobooks.

I’m not going to dismiss those options—because they’re exciting opportunities for authors—but I do caution against overreacting. While digital and audio are fun, sexy, and viable, print is still king. Seriously.

Printed Books

Printed books have a proven history. Printed books have ardent supporters. And printed books do not require a device or a charged battery. They are always on and always available.

Print still has a role to play. Just look at libraries and bookstores, especially the local bookshops that have figured out how to compete against the national chains, online shopping, and electronic book consumption.

And don’t ignore the fact that Amazon has a physical bookstore. They wouldn’t do that on a lark. Though it may be years before we know why, be assured they have a well-reasoned business strategy for doing so.

There is also mounting evidence that younger generations prefer printed books. They like to unplug and immerse themselves into a good read. And at colleges that only provide e-textbooks, some students, out of frustration, will actually print their own copy of the text using their PC printer.

While some independent authors shun print and do only e-publication, they miss an important, and possibly growing, market. A success book publication strategy needs to stand on three legs: ebooks, audiobooks, and print books, which include paperback and hard cover.

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of PublishingGet your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Writing and Publishing

Long-Lasting Books: How Long Will Your Writing Last?

Will Your Writing be Around in One Hundred Years?

Four years ago, my mom found an old book in her basement. My great grandfather’s name was written on the inside cover, along with his address in Chicago. The book was published in 1914. Yes, that’s right, 1914—over one hundred years ago. That’s a long-lasting book.

My mom had never seen the book before. We don’t know why my father kept it, or the motivation of his mother before him. Yet we have the writing of J Hudson Taylor (a missionary to China, if you’re interested) passed down as a family heirloom.

The book, by the way, is Union and Communion. Amazingly, it’s available today from Amazon as a Kindle download or used paperback. The copy I have is a third edition hardcover (the only option back then). But today, Amazon shows various formats and covers.

Write Long-L66asting Books

This begs a thought-provoking question: How long will our writing last? Will the book we write today be around in one hundred years? Will we writing long-lasting books?

I think every writer hopes their work will outlive them. I know I do.  That’s why we need to make the words we write today count, words that will last, words that will inspire future generations.

Then maybe, in one hundred years, people will still be talking about, selling, and reading our books, out long-lasting books.

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of PublishingGet your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Writing and Publishing

Half of Avid Book Readers Prefer Print

Readers who purchase many books each year evenly divide on print versus digital

In 2012, Book Business magazine, reporting on a Verso Advertising study, noted that 49.7 percent of avid readers refuse to go paperless. They define avid book readers as those who purchase more than ten books per year. Notice they use the word purchase and don’t say those who read ten or more books. I certainly read more than ten books annually, but I’m not sure if I buy ten.

Perhaps even more significant, this is an increase from 40 percent in 2009. Does this signal a digital backlash among power readers?

Interestingly, only 2.1 percent of regular readers oppose using e-readers.

So while many readers embrace going paperless, the avid readers—those who account for most of the books bought—are evenly divided on this issue. Deciding to publish only in e-book format effectively eliminates half of the most dedicated book buyers from purchasing your book.

But that was then. What about now?

I searched for studies that are more current and couldn’t find any that parallels this one. Okay, I spent a couple of minutes looking. There must be some out there—somewhere.

What I do know is that I hear less hype and less enthusiasm for e-books now than I did four years ago. From a personal reader perspective, I currently read more printed books than e-books, whereas four years ago I did the opposite. As a book buyer, however, my preference has always been towards purchasing print books; I have never bought many e-books.

Of course, my personal perceptions mean little when it comes to formulating a publishing strategy, but I think it is safe to say, don’t ignore print.

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of PublishingGet your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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