Two weeks ago we talked about the benefits of podcasting to grow an audience for our books. Then we discussed possible downsides of podcasting and how podcasting isn’t right for everyone. Today we’ll look at one more consideration: the crash and burn.
I listen to a lot of podcasts, about ten altogether. Some are monthly, others twice a month or weekly, and a few are more often. Three of them had spectacular fails. As a loyal listener they let me down, and because of the increased connection that a podcast affords over a blog, I felt my disappointment in them more profoundly. read more>>
Last week I mentioned four benefits of having an author podcast to build our platform. The reasons are compelling. But before jumping in, we need to consider if podcasting makes sense for us.
I was an early adopter of podcasting. Though I don’t have the dates, it was shortly after I started blogging, so around 2009 or 2010. Those podcasts are no longer online so I can’t even verify when.
My process was simple. I’d interview people at conventions. I used a digital recorder with a cheap mic, didn’t prep for the interview, and made no edits afterwards. I just posted the raw files. Overall it wasn’t bad – as long as my subjects were extroverts and didn’t clam up in front of a microphone. However the results were far from professional and wouldn’t meet the much higher expectations of people today. read more>>
It seems people are jumping on the podcasting bandwagon. They want to grow their audience and build their platform in order to sell their books (or whatever other product or service they have to offer).
This makes sense. Look at the recent surge of interest in audiobooks, with people who “read” books by listening to a recording. They do this during their commute to and from work, as they exercise, or when they attend to projects around the house. They have become voracious “readers” without ever opening a book or turning on their e-reader. read more
APE: Author, Publisher, Entrepreneur-How to Publish a Book
By Guy Kawasaki and Shawn Welch (reviewed by Peter DeHaan)
There are many good (and a few not so good) resources that cover self-publishing. Some are in the form of books, others as podcasts, and more as blog posts.
By far the best I’ve seen is the book APE: Author, Publisher, Entrepreneur-How to Publish a Book by Guy Kawasaki and Shawn Welch. APE is an acronym for Author, Publisher, and Entrepreneur, representing the three phases in self-publishing a book. read more>>
There are many good (and some not so good) resources that cover self-publishing. Some of these are in the form of books, others as podcasts, and more as blog posts, all from industry insiders.
By far the best one I’ve seen is the book APE: Author, Publisher, Entrepreneur-How to Publish a Book by Guy Kawasaki and Shawn Welch. As the APE acronym implies, the book contains three parts. The middle section, P for Publisher, covers self-publishing, giving a thorough explanation of all aspects. read more>>
I don’t normally mention books I haven’t read, but after hearing a podcast with the iconic Guy Kawasaki about his new book, I’ll make an exception. Guy’s latest contribution to society is APE: Author, Publisher, Entrepreneur – How to Publish a Book. Can you see why I’m mentioning it?
APE is an acronym for Author, Publisher, and Entrepreneur, representing the three steps or phases in self-publishing a book. Each step is progressively harder, with the writing phase being the easiest and the entrepreneur needing to focus on the business side of the product, including promotion. read more>>
In the world of book publishing, if we blink, something’s apt to change. Every day there seems to be a new option, a different twist, or better pricing. The best solution for a particular situation soon yields to an even better answer – often within months or even weeks.
Publishing books becomes an art of aiming at a moving target, a goal that ebbs and flows at the pace of a changing tide. New vendors emerge and existing players develop innovations to target a different niche. read more>>