I receive many email newsletters and would like to read them, but usually I don’t. The reason is they aren’t user-friendly. Here’s how they frustrate me.
- The email contains the headline (which is generally interesting) and a couple of teaser lines. I need to click on “more.” read more>>
Veteran Magazine Publisher, Editor, Author, and Blogger Shares about Writing in Weekly Newsletter
June 9, 2015 – GRAND RAPIDS, Mich. — Since last year Peter DeHaan has shared about writing in his free monthly newsletter, “Write On!” He now opens up the subscription to anyone interested in writing, from the beginner to experienced professional.
“I started my newsletter, ‘Write On!’ to keep in contact with people who attended the sessions I led at writing conferences over the past several years,” said Peter, who is a magazine publisher and editor, in addition to being a writer with over three decades of experience. “I sold my first article in 1982, and the world of publishing has changed a lot since then. I want to share my experiences and encourage others in becoming better writers.” read more>>
A key to using your website as a book-selling, platform-building tool is to capture email addresses. You will use these email addresses to regularly communicate with your followers, such as through a monthly newsletter. Keep them up-to-date on your writing and share interesting or helpful content. Then, when your book is ready, let them know. They will be more likely to read your email because you have been in regular contact with them.
Offer Them Something: You can just ask for email addresses, but most people won’t share this information without receiving something in return, such as a free e-book or a subscription to your newsletter. read more>>
In last week’s post, I talked about traditional publishing and vanity publishing (once the only two options), with hybrid publishing now filling the space between. Hybrid publishing is a combination of the two, with varying options.
Although hybrid publishing is a common term for this ever-evolving assortment of book publishing options, it’s also a descriptive name, with some book publishers opting for other labels. read more>>