Good News: Reading Is Here To Stay

As long as there are readers, writers will have work to do

Good News: Reading Is Here To Stay“Reading is here to stay,” wrote Robert M. Sacks in the November/December 2012 issue of Publishing Executive magazine. His astute observation caught my attention, captivating my thoughts, both then and even more so today.

Discussions and speculation about the rapid evolution in the book publishing industry threaten to overwhelm us; considerations abound: read more>>

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Are You a Linear Thinker or 3D?

Effective communication should address both linear and 3D thinkers

Are You a Linear Thinker or 3D?Linear thinking people process thoughts and ideas in succession, logically moving from one point to the next.

3D thinking people jump from one thought or idea to another, which often seems to have little connection with each other. read more>>

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Generation Y Leads in Book Buying

Young people are more apt to read books than older folks

Generation Y Leads in Book BuyingTo listen to mainstream media about the state of book publishing leaves most people with an incorrect understanding of the industry. The press gives the impression that fewer people are reading and those who do are mostly older. The industry is dying, so why bother to write and publish books?

Yes, things are changing, but not how most people think – and that’s exciting. The truth is young people are buying more books, not less. read more>>

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What is the Future of Book Publishing?

Will book publishing follow the path of the music and movie industries?

What is the Future of Book Publishing?When people look at the future of book publishing they often draw parallels to music and video. In many ways this is instructive, but not in all cases.

Look at the history of music. With music there were 78-rpm records, cassettes, 8 tracks, vinyl records, CD, and iTunes/iPods. read more>>

Do Readers Want Digital Instead of Print?

Do Readers Want Digital Instead of Print?There is a lot of hype and excitement about reading magazines and books electronically. All variety of statistics are being bandied about to support the deluge of digital. Studies are being conducted and consultants are consulting. There is euphoria over electronic reading.

But is it warranted? While digital reading is a tantalizing development and may someday change the way people interact with the written word, that day is not yet here. Consider some stats that I have stumbled upon from the magazine industry: read more>>

What Will Book Publishing Look Like in 2015?

I’m bullish about publishing books. Yes, the industry is changing rapidly, but change means opportunity. Though I don’t feel qualified to predict what book publishing will look like in the future, or even next year, I do know one place to look.

The December 2014 issue of Book Business tapped industry experts to contemplate the future of book publishing. While some items discussed were broad, philosophical strategic visions, others were more practical. read more>>

Don’t Believe Everything You Hear about Book Publishing

Last week I received a telemarketing call from a well-known self-publishing operation, a division of a well-known traditional publisher. Although unwelcomed, the interruption didn’t surprise me because a few years ago I had contacted them. Their business model intrigued me, but I later dismissed them when I stumbled on a poorly produced book with their imprint inside.

I told the rep I’m pursuing a traditional publishing deal. Not deterred, she keyed in on my excuse, telling me why my strategy was wrong. She spewed forth a well-honed tutorial of why I needed to self-publish my books first. I won’t claim she lied to me, but mixed in with the truth were some half-truths and over-simplifications: read more>>

E-Books Gain Traction

Yesterday I listened to a nationwide radio program, where the host interviewed an author with a soon-to-be-released e-book. This wasn’t a print book and an e-book; it was just an e-book.

Usually the media only considers traditionally published, printed works, while dismissing e-books as irrelevant. Though I’m sure it’s happened before, this is the first time I’d witnessed a deviation from this old-school mindset. How encouraging to see an e-book and its author receive attention and respect from the national media. read more>>

Three Reasons Why Everyone Likes Anthologies

An anthology is a collection of selected writings by various authors. It seems anthologies are popular. Why is that?

Readers enjoy bite-sized passages: Anthologies focus on a theme, but within that subject, each author’s work is usually independent of the other contributors. Each chapter or section contains an autonomous thought. There’s no storyline to remember and no lesson builds throughout the book. Readers can read an anthology as their schedule allows without concern over continuity, can skip chapters without consequence, and can read sections in a random order. Reading an anthology fits the lifestyle and preference of many of today’s readers. read more>>