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Writing and Publishing

A Traditional Published Author Needs to Be an Entrepreneur

Just like their self-published counterparts, a traditionally published author has much to do besides writing

A Traditional Published Author Needs to Be an Entrepreneur

In the last post, I pointed out that self-published authors need to be entrepreneurs and listed what that entailed. The reality is that a traditionally published author needs to adopt this same mindset, being entrepreneurial as well.

A given requirement is writing a great book.

The next step is finding an agent, who will find a publisher. To get the attention of both, many writers first hire—and pay—a developmental editor, copyeditor, and proofreader to help them make their work the best it can be before the agent or publisher even sees it.

The author also needs to conduct market research to write a compelling proposal. For nonfiction authors, success in all this, however, largely hinges of them having a platform, from which they can sell their books. Fiction authors don’t face as much pressure to have a platform, but it still helps.

Landing an agent, who will hopefully land a publisher, doesn’t mean the author’s job is done, however. Once the book is published, which could take a year or more, the author must also promote, market, and sell their books. Yes, the publisher will do this, but they’ll expect the author to do most of the work.

No one will be more passionate and have more at stake than the author. This may involve hiring a publicist.

In addition to writing a great book, the traditionally published author needs to adopt an entrepreneurial mindset, handling the following tasks:

  • Build a platform
  • Conduct market research
  • Hire a developmental editor, copyeditor, or proofreader
  • Find a publicist
  • Handle marketing and promotion
  • Develop and execute paid advertising

The days of sending your manuscript to your publisher and letting them take it from there are over. Even with a traditional publisher, the author still has a lot of extra work to do. Maybe self-publishing isn’t such a bad idea after all.

What if you don’t want to be an entrepreneur and just want to write? There’s another option: become a ghostwriter.

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Writing and Publishing

Self-Published Authors Need to be Entrepreneurs

Being a self-published author requires a lot of hard work but offers great rewards

Self-Published Author: Your book is a product for you to produce and sell.

In the rapidly changing world of book publishing, an emerging reality is that a self-published author needs to be ab entrepreneur. Writing a great book is not enough; penning compelling content is only the first step.

Authors who desire to self-publish their work need to view their book as a product and themselves as an entrepreneur; they must develop, execute, and fund a business plan for each book they write and publish.

The self-published author, perhaps better called an indie author, becomes a production manager. This is analogous to a general contractor overseeing the construction of a house, in this case, his or her own house.

So it is with self-publishing. The self-published author/entrepreneur/general contractor needs to direct, oversee, and pay for:

  • Developmental editing, copyediting, and proofreading.
  • Cover design
  • Interior layout
  • E-book conversion
  • Printing
  • A publicist
  • Marketing and promotion
  • Advertising
  • Distribution

They must also:

  • Pay all the above vendors before any money comes in.
  • Conduct market research.
  • Handle book returns and technical issues with the delivery of e-books.
  • Collect payments and deal with bad debt (the people who don’t pay what they owe).
  • Set up a business and all that it entails, including licensing, legal structure, payment of taxes and fees, completing required forms and reports, and so forth

As these lists reveal, being successful in self-publishing, aka indie-publishing, requires a lot of work. For the non-business minded, these tasks may loom as overwhelming, sucking the life from your writing and out of your life.

However, for entrepreneurial-minded authors, these activities are invigorating, which offers great potential and reward. The personality and strengths of each writer will determine if the self-publishing road is the right road to take.

As a self-published author, you are in control. You can pick your book title and have the final say over your cover. You set the production schedule and publishing date. You decide how to promote your book, and you can change course and adjust pricing anytime you wish. Your future resides in your hands—not with some publishing company.

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Writing and Publishing

Six Downsides of Self-Publishing

Six Downsides of Self-Publishing

In my post “Five Reasons a Writer Should Self-Publish,” I listed several advantages of self-publishing. Although compelling, there are also downsides. Let’s also look at the downsides of self-publishing.

Consider These Six Downsides of Self-Publishing:

1. Quality is Often Lacking

Traditional publishers put their books through several rounds of editing to produce the best possible product. The temptation of self-publishing is to skip these steps. Even if a professional editor is hired, the chance of them catching everything a traditional publisher would in their multiple rounds of review is slim.

But too often, authors self-edit or tap a friend who, although well-intended, lacks the needed experience. From a production standpoint, there’s no reason for substandard output anymore. But it’s too easy and too tempting to cut corners.

2. Credibility May Be Illusive

Although self-publishing no longer carries the stigma it once did, some people still consider it a second-rate option.

3. Self-Promotion Is Required

Self-published authors are responsible for their own marketing, promotion, and sales. No one else will do it for you.

4. The Author Must Become an Entrepreneur

Self-publishing is a business, requiring an investment of time, effort, and money—all with no promise of a return. It’s risky, and you could lose money.

5. Limited Distribution

Although some distribution options are available, they don’t match the reach of a traditional publisher. Don’t plan on your book is in bookstores.

6. No Advances

Self-publishers must shell out money to publish; advances are not part of the equation. You must spend money ahead of time and then hope to earn it back later and make a profit.

These are the six downsides of self-publishing. Consider them carefully and if you opt to go this route, be sure to avoid them.

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Writing and Publishing

Balancing the Pure Artist with the Entrepreneur: Why Book Publishing Requires Both

The pure artist and the pure businessperson cannot survive apart from each other

Last week I shared that the three parts of publishing a book we’re writing it, producing it, and marketing it. Each of these aspects has a creative element and a business element. Balance the pure artist and the pure entrepreneur in a respectable tension.

The pure artist says, “Let me create without interference. I don’t care about commercial viability. Just let me be me.” The pure artist will likely starve or need to get a day job.

The pure entrepreneur says, “I will only do things that will make money, the more the better. I’ll follow trends and jump on any bandwagon moving in the right direction.” The pure entrepreneur may put food on the table, but he will sacrifice his soul in the process, and her writing will have no heart.

The pure entrepreneur doesn’t like the pure artist. But…

The pure artist and the pure entrepreneur cannot survive apart from each other

They must embrace the skills of each if there’s any hope for success —however, they choose to measure it.

Writing

Writing the book is where the artist flourishes, yet the entrepreneur cannot be excluded from this phase. The art of organizing words must be guided by a knowledge of what is able to be reproduced and of potential interest to the buying public.

Production

Producing the book has a creative element, but the entrepreneur should direct it. Yet the entrepreneur must not remove the artist at the risk of producing a bland, boring book.

Marketing

Marketing the book requires mostly the entrepreneur, though the artist needs to add his or her flare, embracing activities that produce energy and avoiding those that are draining. Yes, the author must market, but the entrepreneur needs to guide activities to what the artist can reasonably handle. If marketing kills the artist, there will be no more art.

Publishing a book requires we be an artist and an entrepreneur, embracing both and ignoring neither. May your artist side hear your entrepreneur’s voice, and may your entrepreneur side listen to your artist’s heart. That’s how to publish a book.

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.


Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Writing and Publishing

Six Flavors of Book Publishing

Publishing options for a book author

In a previous post, I talked about traditional publishing and vanity publishing (once the only two options), with hybrid publishing now filling the space between. Hybrid publishing is a combination of the two, with varying options for a book author.

Hybrid Publishing

A common term for this ever-evolving assortment of book publishing options is hybrid publishing. It’s also a descriptive name, with some book publishers opting for other labels.

Entrepreneurial Publishing

One reader mentioned entrepreneurial publishing. I like that. It reminds us that publishing a book is a business. The book author needs to take part in the process in order to be successful.

Indie Publishing

Indie publishing (short for independent publishing) or indie press can take on a wide array of meanings, from a traditional publisher that is small and therefore independent, to a niche publisher, to self-publishing.

Custom Publishing

Custom publishing is a broader term that in addition to books can alternately cover magazines, newsletters, brochures, or whatever else can be imagined.

However, regardless of the label, the main thing is to analyze what they do and don’t do, determine how money flows between publisher and book author (and in which direction), and realize this is a business, for both publisher and author. Then, after finding the best fit, carefully read the contract. Then hire an attorney who is familiar with publishing agreements.

Happy publishing!

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.