Put the Reader First or Risk Losing Them

Write for your audience, and don’t try to impress others with your skill

Put the Reader First or Risk Losing ThemI recently read a nonfiction book. My assessment was that the author wrote to impress more than to educate. Though I did learn from her words, I’d have gained much more had she gotten out of the way and put me, the reader, first. I didn’t care how educated she was or about her sometimes sassy style. I wanted her to teach me.

Whatever we’write, we need to put the reader first and…  read more>>

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Analyzing Email Bounce Rate Statistics

Analyzing Email Bounce Rate StatisticsA few years ago I came across some statistics in DM News that puzzled me. They shared some numbers on email bounce rates, courtesy of MailerMailer. But they did so without explanation. I jotted them down for future consideration.

When delivering an email message to our list less than once a month, the bounce rate is 5 percent. However, when sending an email message daily, the bounce rate… read more>>

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Three Tips to Increase Email Success

As part of my publishing business I send email messages to magazine subscribers on behalf of our advertisers. This is one of the services we provide. It’s commonly called e-blasts, but it’s just a different twist on email marketing.

I’ve done this for several years and have tracked vastly different response rates depending on the type and tone of the message. Consider these ideas…  read more>>

Understanding Email Bounce Rate

Understanding Email Bounce RateA third important metric in email marketing is bounce rate. (The first two measurements are open rate and click-through rate.) The bounce rate is the percentage of email messages that bounce back, meaning that they’re not delivered.

A message can bounce for a number of reasons, including it being blocked at some point along its delivery path, the recipient’s email box being full, the email server down…  read more>>

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When is Email Click-through Rate Important?

Earlier this year, I blogged about email open rates. Once an email message is opened, another important metric is the “click-through rate.” The click-through rate is the percent of opened messages where the reader clicks on a link in the email message.

Depending on the type of email message, the click-through rate can be critically important or not at all meaningful. For example, if the goal of the message is to get the recipient to respond by clicking on a link, then the click through rate is of paramount importance. However, if the email message is self-contained, presenting all the needed information without needing to take action, then who cares about click-through rate?…  read more>>

What Email Open Rates Mean

One effective way to market our books is via email marketing, often in the form of a regular email newsletter. This, of course, assumes we have an email list, which is a different discussion for another time.

When we do email marketing, the email software we use, such as MailChimp, Constant Contact, or AWeber, will track open rates. Open rate is the percentage of opened email messages, compared to the number sent… read more>>

Public Relations and Promoting Your Book

Book publishing is more than just writing and producing books; it is also about selling them. Selling books requires a host of skills, including marketing, promotion, and public relations. Yes, public relations – PR for short.

At its most basic level, public relations is managing the flow of information from an entity (a company, organization, or an individual) to the public. As in the case of authors, the goal of this flow of information is to… read more>>

Capture Email Addresses

A key to using your website as a book-selling, platform-building tool is to capture email addresses. You will use these email addresses to regularly communicate with your followers, such as through a monthly newsletter. Keep them up-to-date on your writing and share interesting or helpful content. Then, when your book is ready, let them know. They will be more likely to read your email because you have been in regular contact with them…  read more>>

 

Peter DeHaan Publishing Named a Constant Contact 2011 All-Star

For the second year in a row, Peter DeHaan Publishing Inc is recognized for achieving exemplary marketing results

Peter DeHaan Publishing IncMattawan, Michigan – Peter DeHaan Publishing Inc, publisher of Connections Magazine, AnswerStat magazine, Medical Call Center News, and TAS Trader, has received the 2011 All Star Award from Constant Contact® Inc, the trusted marketing advisor to more than half a million small organizations worldwide. Each year, a select group of Constant Contact customers are honored with the All Star Award for their exemplary marketing results. Peter DeHaan Publishing Inc’s results ranked among the top 10% of Constant Contact’s customer base.

“We are truly honored to have been recognized as an email marketing All Star for 2011. This is our second year in a row, which makes this award doubly exciting,” stated Peter DeHaan, president of Peter DeHaan Publishing. “We work hard to follow — and exceed — industry standards and expectations with our email programs. We strive to reduce our bounce rate and increase our open and click rates. Offering messages that are relevant, valuable, and appreciated by our subscribers helps with this. Once again, Constant Contact has seen those efforts and rewarded us as a result.”

Peter DeHaan Publishing, which publishes Connections Magazine, AnswerStat, Medical Call Center News, and TAS Trader, makes extensive use of email to connect with readers and disseminate critical and timely information.

“There is nothing we like more than to see our customers finding success. It’s the reason Constant Contact was founded, and it’s a thrill to see the fantastic results that our All Stars are achieving,” said Gail Goodman, CEO of Constant Contact. “This group is really leading the charge when it comes to delivering relevant, engaging content that drives real business results. We salute this year’s All Stars for their success, and are honored to have played a part in their achievements.”

[Posted by Peter DeHaan, president of Peter DeHaan Publishing Inc.]

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