Readers who purchase many books each year evenly divide on print versus digital
In 2012, Book Business magazine, reporting on a Verso Advertising study, noted that 49.7 percent of avid readers refuse to go paperless. They define avid book readers as those who purchase more than ten books per year. Notice they use the word purchase and don’t say those who read ten or more books. I certainly read more than ten books annually, but I’m not sure if I buy ten. read more>>
There’s the Kindle, the Nook, the iPad, and various smartphones. Which one is the ultimate reader? Which one will rise to the top, replace its competitors, and survive as the reader of choice? Which one will endure long into the future?
The answer is: None of them!
What is the ultimate reader, you ask? read more>>
When readers consider our book, few will bother to look to see who published it. They won’t care if a major publisher, let alone any traditional publisher, produced it. When it comes to publishers, there is little brand loyalty, let alone much brand recognition. The imprint is of no consequence. How the printed book gets into their hands or the e-book gets into their reader doesn’t matter to them.
Here’s what does matter… read more>>
There is a buzz today about Amazon’s new Kindle Fire, a tablet intended to compete with Apple’s iPad. I first heard the announcement on the radio this morning while munching my breakfast — and I have already received three press releases about it.
Apple reportedly sells 7 out of every 10 tablets, with more than one competitive product left floundering — or having drowned — in its wake. Amazon’s Kindle Fire is competitively required to protect Amazon’s Kindle-loyal readers and all the books that they consume. Karl Volkman, of Chicago-based SRV Network, Inc., notes that Amazon’s foray may be successful because… read more >>
While the conventional wisdom is that as people who read go electronic, they abandon print. It makes sense, but is it true?
In this regard, the July issue of Folio magazine shares some interesting findings from a survey conducted by GfK MRI. Specifically, tablet owners are 66% more likely then the average US adult to be heavy users of printed versions of magazines. Furthermore, e-reader owners are 23% more likely to be heavy print users.
Therefore, an increase in electronic reading does not signal a decrease in reading print.
(Other interesting findings of the study: men are more likely to own tablets and women are more likely to own e-readers. Also, e-reader owners are mostly reading books, at 87%; magazines come in at 15% and newspapers, 14%. Tablet owners are more even, with book reading at 57%; magazines, 39%; and newspapers, 41%.)