Book publishing is more than just writing and producing books; it is also about selling them. Selling books requires a host of skills, including marketing, promotion, and public relations. Yes, public relations – PR for short.
At its most basic level, public relations is managing the flow of information from an entity (a company, organization, or an individual) to the public. As in the case of authors, the goal of this flow of information is to increase awareness of a book, both published and soon to be published. The intent is to produce interest for the ultimate purpose of generating sales. In between awareness and sales, lies intermediary goals such as sparking dialogue, fueling a buzz, encouraging word-of-mouth promotion, and even the hope of the campaign going viral, all of which is publicity. read more>>
Here are some more articles about branding from My Article Archive. Many come from a business perspective – and marketing our books is a business – so they are readily applicable to building an author brand. The other articles are about building a personal brand and are directly applicable: read more>>
Many authors are uncomfortable with the idea of branding themselves. I know I was. But the reality is that as authors, we are our brand. Yes, there are some exceptions, but they are rare.
And before you decide to become one of those exceptions, ask yourself this one critical question: “If I create a brand for my writing, am I content to write about that brand for the rest of my life?” If you can’t make that commitment or change your mind, then be aware that all your efforts to build and promote that brand will be wasted. But if we brand ourselves, it can follow us, whatever we write in the future. read more