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Sticky Customer Service

Do you lose customers about as fast as you gain them?

It doesn’t have to be that way. The Sticky Customer Service book will show you how.

Sticky Customer Service

Customer service isn’t a once-and-done effort. It takes ongoing work to truly meet your customers’ expectations. In Sticky Customer Service, unearth practical, action-oriented insights to help you turn customer service from an embarrassing weakness into a business strength.

Author Peter Lyle DeHaan's book Sticky Customer Service

With over three decades of business and entrepreneurial experience, Peter Lyle DeHaan, PhD, offers his prescriptions to serve customers better and stop driving them away.

You’ll discover:

  • The three key areas where customer service occurs and why they must work together.
  • How to avoid common errors that too many business’s make.
  • Why delighting customers is not the best approach and sets up future failure.

Based on a lifetime of real-world examples, the Sticky Customer Service book reveals customer service gone wrong and customer service done well.

Customer service is not a set-it-and-forget-it initiative. Never lose sight of this. Sticky Customer Service will keep you moving forward and on track.

Uncover helpful customer service tips through this compelling read, encouraging you to do better and celebrating what you do best. Learn how to meet your customers’ expectations every chance you get.

Get Sticky Customer Service and turn customer retention into a strength.

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Writing and Publishing

How to Outline a Book Series

Just as you would outline a book, you can also outline a series. 

Consider your series outline as listing the main objective you want to accomplish for each book. Just as each book will have an arc, your series will also have one. Your series outline should reflect the series arc. 

Your series outline can be as simple as a bullet point for each book. That’s what I start with. Or you can add more substance to it, but I suggest you save additional details for the book outline, which you will need for each book in the series. 

Outlining a series is fun, and I recommend it. Knowing a series arc, through its outline, can inform your writing of each book in the series. 

For example, if you know your primary character for book three, make a subtle introduction in book one. This restrained reveal will delight your readers when they re-encounter that person two books later. Or if book eight has a plot development you worry may seem a bit contrived, with shrewd finesse lay the groundwork for it in books two, five, and seven. This unexpected development in book eight will still surprise your readers, but they won’t feel you forced it because you prepared them for it in earlier books.

Keep in mind that if you’re a discovery writer you can’t insert any delicious titbits into earlier books—unless they’re not yet published. But with a series outline to guide your writing, you can foreshadow what is to come in future books. 

In addition, having a series outline will keep you from wasting time writing passages you will later cut. And your plan will help make your books richer because readers can connect with your writing and characters more fully.

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of PublishingGet your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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News

The Successful Author: Discover the Art of Writing and the Business of Publishing

Do you have questions about writing? Publishing?

Peter Lyle DeHaan has answers, which he shares in The Successful Author. With over three decades of experience as an author, blogger, freelancer, and publisher, Peter will help you on your writing journey.

On this grand adventure:

  • Learn why you shouldn’t call yourself an aspiring writer.
  • Uncover tips to deal with rejection.
  • Expose writing advice that may not be true.
  • Discover how to self-edit, get feedback, and find an editor.
  • Determine if being a writer is worth the effort. (Hint: it is.)

But there’s more. In fourteen chapters, with over one hundred entries, Peter will address:

  • Finding time to write
  • The traditional vs indie publishing debate
  • Whether or not to blog—and what to do if you do blog
  • Copyrights, registration, and legal issues
  • Publishing options and insights

Plus there are loads of writing tips, submission pointers, and a publishing checklist.

Don’t delay your writing journey any longer. Take the next step, and get your copy of The Successful Author.

Be inspired. Be informed. Be motivated to become the writer you’ve always dreamed of.

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Writing and Publishing

Should Writers Focus On One Niche?

The easiest way to build your author brand is to consistently publish the same type of content

I remember when I started taking writing seriously. I moved from simply writing to being a writer. The shift was huge.

I had so much to learn about the industry (and I still do). Of the many surprises, I encountered as I learned about writing was the importance of focusing on one niche. I didn’t like that. Don’t tie me down to writing one thing; I need variety. Yet the advice I received said to pick nonfiction or fiction or memoir. Just one. Then narrow the focus even more. If fiction, which genre? If nonfiction, what slice?

The thought that I had to pick one, and only one area, parallelized me. First, it sounded boring. Second, what if I picked wrong? Yikes! Though once I established myself in that one area, I might have an opportunity to branch out. But the idea still sounded too restrictive for too long.

Another person suggested I try all three options and whichever one sold first, that would be my niche. Though that made sense, it seemed I’d waste a lot of time and effort.

I went back to agonizing between nonfiction, fiction, and memoir. (Yes, memoir is technically nonfiction, but it contains elements of fiction writing, so it’s really a both-and pursuit.)

A third person opined that memoirs were selling, so I pursued that. I later learned this person was in error, or I had heard wrong. Writers can only sell their memoirs if they are famous, infamous, or suffered through the mother of all tragedies. As a regular guy with a normal life, I had none of these. Though I’ve written a few memoirs, none have sold.

I next moved to nonfiction and wrote a couple more books in this category. I also pitched several other nonfiction book ideas, but nada.

Between waiting for publishers to decide on my nonfiction books and book ideas, I dabbled in fiction, the remaining area not yet explored. First I wrote short stories and then wrote a couple of novels, too. Interestingly, I receive better feedback on my short stories and novels than on my nonfiction and memoirs.

In this way, I ended up writing in all three areas, and I’m waiting to see which one pops first. When it does, the wise career move will be focusing on that as my niche. But my interests are too eclectic to do that. I’ll probably end up pursuing multiple paths simultaneously. I’ll have to, or I will surely get bored. 

By the way, besides memoir, nonfiction, and fiction books, I also write for publications and am a commercial freelance writer, in addition to blogging. I like the variety; I need the variety. It keeps me from getting bored.

Yes, the best advice is to specialize in one area and build our author brand around that. But that’s not me. Don’t force me into a corner.

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of PublishingGet your copy today.


Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Writing and Publishing

How I’ll Write My Next Book

NaNoWriMo inspired me on a new way to approach writing a book

I’ve written several books, most of which didn’t have a deadline. Though I would regularly sit down to write and methodically plod through from start to finish, I wasn’t as intentional as I could have been. I would take several months to complete my first draft of these books—and it was arduous.

Last November I participated in NaNoWriMo for the first time, where the goal is to write the first draft of a novel in one month. I effectively did this, but it didn’t happen as expected. (Check out the post of my first NaNoWriMo experience).

Going forward I plan to write all my books NaNoWriMo style. I’ll hunker down and crank through the first draft in one month. Here are the benefits of taking this approach.

Increased Focus: Writing a book in one month requires making it a priority. It’s not one of many things to dilute focus; it’s the one thing. This gives a hyper-intensive focus. In fact, I was so into my novel, which took place in May, that I actually thought it was spring in real life; I had to keep reminding myself that summer was not about to happen, but eight months out. That’s intense (or crazy). Regardless I had focus and finished writing that book.

Better Continuity: When writing large chunks of a book every day, it’s much easier to keep everything straight. One chapter easily moves into the next. But had time interrupted my writing it would have also caused me to lose my comprehension of the story arc. This would necessitate re-reading large sections, a too-frequent referring to my notes, and missed opportunities to produce a better read. But because I was able to stay in the writing zone, the words flowed forth with greater ease.

Faster Results: For me, the difficulty in writing a book isn’t the number of words I need to write, it’s the number of days it takes. When I write a book in one month, there’s no time to bog down in the middle, yet a book that takes several months to complete will always produce a discouraging sag of motivation midway through. Taking fewer days to write a book gets me to the end faster and avoids a mid-book slump.

Sense of Accomplishment: It’s a great feeling to finish the first draft of a book. Writing with NaNoWriMo’s intention rewards me with that feeling of satisfaction faster. Having that great sense of accomplishment encourages me as a writer and motivates me to produce even more.

Whether it’s fiction or nonfiction, I plan to write the first draft of my next book in a month. And I won’t even wait until November to start.

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of PublishingGet your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.