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Peter DeHaan Publishing to Consolidate Imprints

Benefits Include Streamlined Production and Easier Management

Peter DeHaan Publishing Inc announced that it would consolidate imprints to streamline production, avoid unnecessary complexity when publishing books, and ease management.

President Peter DeHaan commented on the change noting that “Our four imprints had an elegant structure to them, which provided a source of personal pride, but they offered no benefit to readers and unnecessarily complicated the reporting and tracking of book sales.”

The four imprints are Rock Rooster Books, Spiritually Speaking Publishing, Advanced Call Center Resources, and Edgemore Publishing.

The Spiritually Speaking Publishing imprint focused on books about biblical Christianity. As the name implies, Advanced Call Center Resources provided content for the call center and contact center industry, as well as telephone answering services. Edgemore Publishing focused on fiction works, primarily young adult (YA) and new adult.

All three will merge into Rock Rooster Books. Prior to the consolidation, Rock Rooster Books served the business market, but will now become a generic imprint to cover all books in all formats.

Rock Rooster Books gets its name after company president Peter DeHaan. “Peter means stone or the rock in Hebrew, and DeHaan means the rooster in Dutch,” the publisher said.” Merging these together resulted in Rock Rooster Books.

“The transition has already begun but will take years to complete,” noted DeHaan. “As we update older books on these imprints, we’ll phase out their respective imprints and replace it with Rock Rooster Books.”

Edgemore Publishing, however, has already been phased out and removed from the Peter DeHaan Publishing website. Advanced Call Center Resources will follow soon. Because of the number of books produced under the Spiritually Speaking Publishing imprint, phasing it out will take much longer.

This effort to consolidate imprints will not affect readers, book availability, or production schedules. “It’s an internal process to allow for increased efficiency and smoother operational management,” DeHaan concluded.

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Writing and Publishing

How Much Does It Cost to Indie Publish a Book?

The price to indie publish a book varies greatly. The answer depends on your skills, budget, and book-length.

I’ve heard people explain how you can publish a book for under one hundred dollars. While their advice is accurate, the results won’t produce a professional-looking book that will get people’s attention and earn good reviews. I suggest not trying to publish a book on the cheap.

There are also people who outsource much of the work and pay several thousand or even tens of thousands of dollars to publish a book. If you have a lot of money, that may be the option to choose.

For myself, I budget $1000-$1500 per book. Here are my typical expenses:

Developmental Edit: $100 to $800 (though you can spend much more)

Copy edit/Proofread: $300 to $600, depending on the book-length

Cover Design: $300 to $500

Interior Layout: under $100 and up

I do everything else myself, so the only cost there is my time.

For the developmental edit and copy edit/proofread many editors charge by the word. Others charge by the page or by the hour. I prefer the per-word fee because I know what my cost will be. Though you can find people offshore who will do this service for much less, be careful. They may not speak English as their primary language or even if they do, their editing work may fail to meet the expectations of native English readers. Also, with any type of editing work, the longer the book, the more it will cost.

For the cover design and interior layout, you can save money by going offshore and still get a professional result. I’ve worked with cover designers in several countries and have gotten good quality artwork. I’ve only worked with one interior layout designer, and she did a great job.

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of PublishingGet your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

Categories
Writing and Publishing

How to Register Your Copyright

Registering a copyright for a book is the best practice for a career author and helps protect our intellectual property, a key asset for many authors. Registering our copyright provides a stronger legal footing if anyone ever disputes ownership or authorship of our work. Additionally, a registered copyright is essential in the event of a lawsuit.

(Though it’s possible to register a copyright for blog posts, other short works, and even unpublished content, doing so is expensive and cumbersome to manage.)

Beyond that, in the United States, the copyright lasts for seventy years after the death of the author, so registering our copyright helps our heirs to better earn money from our intellectual property (our writing) after we’re gone.

Registering your copyright is not hard, but it might look foreboding, especially the first time. In the United States, go to www.copyright.gov. Though most of the application process is straightforward, beware that a couple of areas could trip you up. Therefore, I strongly recommend studying Kathryn Goldman’s excellent webinar at https://creativelawcenter.com/copyright-application/

Though registering the copyright for my first book took a couple of hours, I can now complete registration in about fifteen minutes. This small investment will protect my book, both during my lifetime and for my heirs.

(This discussion about copyright and registration relates to the United States. Other countries have different copyright laws and registration processes.)

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of PublishingGet your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

Categories
Writing and Publishing

The Indie Book Publishing Checklist

Here are the key steps to write and indie publish a book.

  1. Develop your initial concept and vision. This step includes market research into competitive titles to gauge the book’s marketability. 
  2. Write the first draft for the entire book.
  3. Do your first edits. Continue to fine-tune until you feel you’re ready for feedback.
  4. Run spell and grammar check.
  5. Get feedback from beta readers or critique groups and fine-tune your book, though this step can also happen after step eight.
  6. Run spell and grammar check, again.
  7. Get a developmental edit. Some people call this edit a book critique, while others call it a substantial edit. But these labels can also refer to different services. What you want is big-picture feedback. At this stage, you need someone to give you an overview of the strengths and weaknesses of your book. They should address how it flows, its overall arc, and identify anything that’s out of place, missing, or not needed. You also want someone to point out shortcomings in your writing style—we all have them, but we can’t see them until someone tells us.
  8. Incorporate the feedback of your developmental edit, as appropriate, into your book. Evaluate every recommendation, but don’t feel you need to accept each one. When you feel you’ve implemented all the relevant changes, proceed to the next step.
  9. Run spell and grammar check, a third time.
  10. Have someone copy edit your book. This edit looks at writing at the sentence level.
  11. Again, discerning what advice to follow and what to dismiss, make the needed changes.
  12. Do a fourth spell and grammar check.
  13. Have someone proofread your book. This edit addresses grammar and punctuation. It focuses on details. Though many authors separate copy editing and proofreading into two steps, most of the editors I work with do both at the same time. This saves money and shaves weeks off the publishing timeline.
  14. Make a final read through the book yourself and do a final spell and grammar check. Since you’ve already had professionals review your book, make changes with great care at this point. If in doubt, leave it as is.
  15. Format your book for mobi and epub (the formats needed for e-books). I do this formatting myself using a free online tool from Draft2Digital. If you use Scrivener, it can also format e-books. 
  16. Once you’ve formatted your e-book, verify that everything looks the way you want it to.
  17. Concurrent to the copy edit and proofread phases, design your book cover. Unless you have graphic software and the skill to produce a cover equal to or better than traditional publishers, hire a cover designer.
  18. Upload your e-book to your publisher or publishing aggregator or both. Though an incomplete list, these are the publishing outlets I use:
    • Amazon, to reach the US audience, you must be on Amazon
    • Kobo, which is great for other countries, such as Canada
    • Draft2Digital, a publishing aggregator, which can also do Amazon
    • Publish Drive, a publishing aggregator, which can also do Amazon
    • StreetLib, a newer publishing aggregator, with a wide reach
  19. If you want to also do a paperback version, which I recommend, hire someone to do the interior layout. Yes, you can do this step yourself, but it’s tedious and frustrating. (I have spent over twenty hours trying to do the internal formatting myself. So now I pay someone else to do it.) They will provide a PDF file of your book. Note that Amazon and IngramSpark have different file expectations, so you need two files, one for each publisher.
  20. Verify that everything in your PDF is correct.
  21. Upload your paperback version to your publisher or publishers.
    • Amazon
    • IngramSpark
  22. Now it’s time to launch and market your book. Marketing gives us a whole new topic to deal with.

Since I’ve written and published many books, I made my own checklist (on which the above list is based) to make sure I cover everything and don’t miss a step. As more options become available and I learn more about the writing and publishing process, I will continue to fine-tune my list. If you plan on being a multi-book author, I suggest you make your own checklist too.

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of PublishingGet your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

Categories
Writing and Publishing

Is Assisted Book Publishing Right for You?

Assisted publishing or subsidy publishing is paying a company (or a person) to publish your book for you. I don’t have any experience using assisted publishing, because it’s not the right option for me. 

If you go this route, check references, ask a lot of questions, and treat it like a business decision—because it is. Some companies are good, some are not, and some are rip-offs. I’ve heard of rates from several hundred dollars to over ten thousand. And that’s a lot of money to pay for something you can do yourself if you indie publishes your book.

Now, my statement about doing everything yourself if you indie publishes is an oversimplification. In truth, we hire experts to handle various aspects for us. In this way, we act as a general contractor on a building project. 

For example, I hire editors, cover designers, and marketing people. I coordinate their work to move toward a finished project: a published book. This approach is very much a business process.

Whichever publishing option you pick, I wish you the best

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of PublishingGet your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.