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Writing and Publishing

The Power of Podcasting: Four Reasons to Have an Author Podcast

It seems people are jumping on the podcasting bandwagon. They want to grow their audience and build their platform in order to sell their books (or whatever other product or service they have to offer).

This makes sense. Look at the recent surge of interest in audiobooks, with people who “read” books by listening to a recording. They do this during their commute to and from work, as they exercise, or when they attend to projects around the house. They have become voracious “readers” without ever opening a book or turning on their e-reader.

Podcasting extends the audiobook mindset. A podcast simply becomes another audio expression for these folks to consume.

Here are some of the benefits of author podcasts:

Another Channel to Reach Readers

A natural communication channel for writers is the written word. Blogging connects nicely with that. Readers read books; readers read blogs. It makes sense, a lot of sense. However readers who listen to books won’t likely read a blog, but they will likely listen to a podcast. With podcasting, writers have two ways to reach their audience.

Another Means to Connect with Readers

When we read a book or blog post we use the sense of sight to see the words. When we listen to a book or a podcast we use the sense of sound. With audio, we use voice inflections, interject emphasis, and add timing to each sentence as we speak. These benefits of audio all allow us a better means to connect with our audience.

Another Creative Outlet For Authors

Writing is a creative art; so is speaking. Both communicate but in different ways. Both provide creative outlets, but which tap different aspects of our creativity.

A Fun Break From Writing

No matter how much we like to write, we all need to take a break. After all, once we spend a full day working on our book, do we really want to spend another hour writing a blog post? Not likely, but spending that hour on podcasting provides a nice alternative to writing. Then we can return to writing with a refreshed perspective.

Given these great benefits, you might be ready to jump on the podcasting bandwagon. Not so fast. First, you need to consider whether podcasting is right for you. Next week I’ll look at my experience with podcasting, which should provide some more insight into this intriguing communication option.

Learn more about writing and publishing in Peter Lyle DeHaan’s new book: The Successful Author: Discover the Art of Writing and Business of PublishingGet your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Writing and Publishing

Discover How to Know If You Have a Marketable Book

Have you ever wondered if you have a marketable book? Most people have, especially anyone who wants to make a living from writing.

You can pay someone to give you their opinion on what’s marketable before spending hours writing. Although you can do internet searches to find them, I recommend going to the websites of agents you respect. Some provide writer services on the side and would gladly charge you a fee to offer their opinion on if you have a marketable book. Other sites provide lists of respected service providers.

However, the operative word here is an opinion. Aside from some basic book tips, the best anyone can do is offer their opinion. Ask two people, and you will likely get two opinions. Often they may conflict with each other.

Consider all the stories we hear about agents and editors rejecting submissions, based on their opinions that the novel won’t sell. But then after twenty, forty, or even more rejections, it crosses one person’s desk who doesn’t reject it. In her opinion it’s marketable. Sometimes that proves correct and becomes a best seller.

All of this to say, you can ask around and even pay for advice from someone to tell you if you have a marketable book idea. But in the end, just go with your gut and write what you’re passionate about.

Learn more about writing and publishing in Peter Lyle DeHaan’s new book: The Successful Author: Discover the Art of Writing and Business of PublishingGet your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Writing and Publishing

Tips on Finding an Agent to Represent You

Finding an agent is easy. Just do an online search for “literary agents.” However, getting an agent to agree to represent you is hard, very hard.

Unlike hiring an accountant or attorney to represent us where we can vet them and pick the best one to meet our needs, agents vet their clients so they can pick the best ones.

Remember that agents only earn money if they sell one of their clients’ books. So unless a client is a polished writer, there’s a good chance the agent will spend a lot of time working for the client and have nothing to show for it. Therefore, they have a strong incentive to only take on clients whose work they think they can sell.

How to Impress Agents

This means we need to sell ourselves to agents. Here’s what’s required:

  • Hone your skill as a writer.
  • Set up a professional online presence. They will check for one and will expect to find it.
  • If you’re on social media, make sure it’s professional and conveys you in a positive manner. Do everything you can to remove negative comments and unflattering photos. But remember that once something’s online, it never really goes away.
  • Learn how to pitch your book, write a one-page summary, submit a query, and produce a proposal.
  • Learn about agents you’d like to have represent you. Follow their blogs and make respectful, thoughtful comments.
  • Ask other writers, who you trust, to give you an honest answer if your work is ready for agents.

Know that writing ability is only part of the equation.

What Agents Look For

Agents will also want you to have a platform so that you can help sell books. When I was looking for an agent, one agent declined to represent me, not because of my writing, but because they thought my platform was too small.

Be Patient When Finding an Agent

A final item is to be patient. Finding an agent to represent you takes time, usually several months and often years. As you wait, keep working to improve as a writer and building your platform.

Learn more about writing and publishing in Peter Lyle DeHaan’s new book: The Successful Author: Discover the Art of Writing and Business of PublishingGet your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Writing and Publishing

More on Blogging Your Book

Is blogging your book a good idea? If you blog your book, why will people buy it? Logic suggests they wouldn’t, but the reality is that most people will.

Let me share what I’ve learned from other writers. I’ve yet to talk to anyone who felt their blog posts hurt their book sales. Even when their entire book is available on their blog, they still think their posts help sales, not hurt it.

My conclusion is that it comes down to convenience. It’s easier to read a book than to page through a series of posts on a website. Also, the purpose of blogs is for short, intermittent reading, while books have the opposite goal. Therefore, blogging your book is okay.

Learn more about writing and publishing in Peter Lyle DeHaan’s new book: The Successful Author: Discover the Art of Writing and Business of PublishingGet your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Writing and Publishing

Blogging Your Book

I blogged parts of two books, and the posts serve to draw readers into my topic, and then point them to my books.

Some people turn blog posts into a book, while others blog parts of their book once they have written it, and a few people blog the book as they write it.

This works great with nonfiction and memoir, but it’s difficult to pull off for fiction. (See my post, “How to Blog Your Fiction Book.”)

Learn more about writing and publishing in Peter Lyle DeHaan’s new book: The Successful Author: Discover the Art of Writing and Business of PublishingGet your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.