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Writing and Publishing

Three Possible Problems with Self-Published Books

Self-published Book Problems

Self-Published Book Problems: 3 common mistakes to fix

Self-published books carry a stigma of poor quality: weak writing, shoddy editing, second-rate production, and a product that often screams “amateur.” Unfortunately, this perception stems from the growing evidence provided by many self-published works. Though not all self-published books are substandard, too many are.

Here are thee examples self-published book problems from some of my recent reads:

1. A Lack of Editing

This printed book had a nice cover and looked professional. It unveiled a pleasing storyline and contained no errors (at least that I noticed). What I needed, however, was a thorough copy-edit, as there were continuity issues, implausible events, and an impossible timeline.

Also, the author tied up every loose end to produce a fairytale conclusion for almost every character. Despite many promise, the journey was unsatisfying.

2. The Rough Draft

This novella-length e-book had a decent title and acceptable cover. The storyline was intriguing—and those were the good points. It had significant issues with flow and continuity, but worse yet, I felt I was reading the first draft.

To its credit, the book had a killer surprise ending I never saw coming and delighted me immensely. But, unless someone options this for a movie (which could happen), I see no value to this book—either commercial or literary.

3. Missing Substance

A third book had none of these shortcomings. Well written, it benefited from careful editing and proofreading. The author had an enjoyable voice and wonderful concept.

What this book needed, however, was more substance and the removal of some idealistic recommendations that surely no one would follow. Though the majority of the book had value, the impractical parts threatened to overshadow the rest.

This isn’t to imply all self-published books are bad. There are good self-published books out there, which don’t suffer from these self-published book problems. They contain no consequential flaws and are enjoyable or valuable to read.

Unfortunately, in my experience, good self-published books are not as common as they could and should be.

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Writing and Publishing

Self-Published Authors Need to be Entrepreneurs

Being a self-published author requires a lot of hard work but offers great rewards

Self-Published Author: Your book is a product for you to produce and sell.

In the rapidly changing world of book publishing, an emerging reality is that a self-published author needs to be ab entrepreneur. Writing a great book is not enough; penning compelling content is only the first step.

Authors who desire to self-publish their work need to view their book as a product and themselves as an entrepreneur; they must develop, execute, and fund a business plan for each book they write and publish.

The self-published author, perhaps better called an indie author, becomes a production manager. This is analogous to a general contractor overseeing the construction of a house, in this case, his or her own house.

So it is with self-publishing. The self-published author/entrepreneur/general contractor needs to direct, oversee, and pay for:

  • Developmental editing, copyediting, and proofreading.
  • Cover design
  • Interior layout
  • E-book conversion
  • Printing
  • A publicist
  • Marketing and promotion
  • Advertising
  • Distribution

They must also:

  • Pay all the above vendors before any money comes in.
  • Conduct market research.
  • Handle book returns and technical issues with the delivery of e-books.
  • Collect payments and deal with bad debt (the people who don’t pay what they owe).
  • Set up a business and all that it entails, including licensing, legal structure, payment of taxes and fees, completing required forms and reports, and so forth

As these lists reveal, being successful in self-publishing, aka indie-publishing, requires a lot of work. For the non-business minded, these tasks may loom as overwhelming, sucking the life from your writing and out of your life.

[bctt tweet=”As a self-published author, you are in control.” username=”Peter_DeHaan”]

However, for entrepreneurial-minded authors, these activities are invigorating, which offers great potential and reward. The personality and strengths of each writer will determine if the self-publishing road is the right road to take.

As a self-published author, you are in control. You can pick your book title and have the final say over your cover. You set the production schedule and publishing date. You decide how to promote your book, and you can change course and adjust pricing anytime you wish. Your future resides in your hands—not with some publishing company.

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Writing and Publishing

Five Reasons a Writer Should Pursue a Traditional Publishing Deal

Five Reasons a Writer Should Go With a Traditional Publisher

The Benefits of Going with a Traditional Publisher

In “Why Self-publishing vs Traditional Publishing Doesn’t Matter” I pointed out that both options have the potential to satisfy the core needs of a writer seeking publication. Writers must carefully consider the pros and cons of each option before pursuing either one. Future posts will consider some of these issues.

To start the discussion, here are five reasons why a writer should go with a traditional publisher:

1. Wider Distribution

Traditional publishers have distribution avenues that are effectively not available to self-published books. Sure, there are work-around solutions, but they’re limited and require much time and effort. Traditional publishers handle the distribution, easy peasy.

2. An Advance

Traditional publishers provide an advance. While the advances are getting smaller, they still exist. Self-publishers never receive an advance. In fact, self-publishing costs money, so it’s like a negative advance.

3. More Prestige

An author of a traditionally published book earns greater respect and garners more esteem.

4. Higher Quality

Traditional publishers generally produce a higher quality product. There are more eyes looking at it to catch errors and make it the best they can.

5. They Do the Heavy Lifting

What about e-books, hardcover and paperback, press releases, cover designs, ISBN, bar codes, back cover material, and author photos? A traditional publisher handles all these items. There’s nothing for the author to master or worry about; traditional publishers make it happen.

Traditional Publisher versus Self-Publishing

Given all this, why would anyone want to self-publish? Next week, we’ll consider why.

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Writing and Publishing

9 Keys to Self-Publishing Success

It’s never been easier to publish a book, but that doesn’t mean we should

Self-published book

I once read a self-published book, a novella. I read it for several reasons: it was recommended (which turned out to be a bad reason), it would be a quick read, I’d never read a novella, and it was free (I got what I paid for).

On the plus side, the opening captured my attention, the storyline was intriguing, and the ending was a delightful surprise. On the negative side, the book did not flow smoothly, was poorly edited (or not edited at all), contained many errors, and was poorly converted into e-book format. Overall, the great ending did not overcome all the negative elements.

Self-Published Book Success

For a self-published book to be successful, it needs what all great books need:

1. A Promising Idea

If you don’t have a great story idea or theme, don’t start writing. This novella did, but its implementation fell short.

2. A Compelling Opening (a Hook)

The opening didn’t grab me, but it was sufficient to make me want to read more.

3. Great Writing

I felt I was reading a rough draft. Elements of good writing were present, but they were too sparse to be effective.

4. Professional Editing

The novella may have been self-edited (never a wise idea) or done so on the cheap, but the result wasn’t even close to professional. While publishing perfection is hard to achieve (if not impossible) the goal should be to get as close as possible.

5. A Satisfying Ending

The ending of the novella was superb. It was the most notable element of the work. But one good line does not make a good book.

6. A Memorable Title

Some titles are hard to forget and others are hard to remember. I can’t recall this novella’s title.

7. An Attention-Grabbing Cover

The cover didn’t hurt the book, but it didn’t help either. If I were judging this book by its cover, I would have passed.

8. A Pleasing Layout

In print, a self-published book shouldn’t look self-published. (We can’t always define it, but we know it when we see it).

In electronic form, the formatting should flow smoothly with no glitches, misplaced text, bad alignment, or floating words or titles. In any good book, the interior design should be innocuous.

When people notice the layout it becomes a distraction.

9. Effective Marketing

The above items all relate to the quality of the product. (There are more elements to consider, but these are the main ones.) A quality product requires effective marketing. A stellar book with no sales will not be a success, nor will great marketing of lousy writing work out.

If you’re considering self-publishing, be it in print or e-book, make sure you cover all nine of these items before proceeding. Your book’s success will depend on it.

Bonus Content

Here’s a resource I recommend from Jerry Jenkins, How to Publish a Book.

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Writing and Publishing

Researching Competitive Titles

Competitive Titles

A common part of many book proposals is a “competitive works” section. I recently researched competitive titles for one of my book proposals. What I saw enlightened me.

Traditionally Published Books

To research competitive titles, I first looked at books from traditional publishers. They gave me pause. I had to think a bit to determine how my book was different and how it would stand out. This challenged me, but it was good exercise.

Each book was impressive: an attractive cover, nice title, a great concept or theme where the content flowed nicely, and professional editing and formatting. However, I didn’t think about any of these qualities at first. I expected these characteristics. Since they met my expectations, I gave these traits no thought—until I looked at some indie-published books.

[bctt tweet=”Our finished product must look like a traditionally published book if we hope for folks to take it seriously.” username=”Peter_DeHaan”]

Indie-Published Print Books

Next, in my competitive titles research, I looked at some print books that were indie-published. At first glance, the covers were of similar quality and the titles were almost as good.

The content, however, was not the same. The concept of these books was lacking and their execution, disappointing. Also, the writing wasn’t nearly as good. One didn’t even appear to have been edited, with sloppy formatting and missing words—and that from reading less than one page. The fault in all this is not is a tool they used to publish the book. It is the author. If you put garbage into the tool, you get garbage out of it.

Indie-Published E-Books

Last, in my competitive titles research, I considered a pair of indie-published e-books. They offered no print options.

These suffered even more. Their covers weren’t as good, and their concept was questionable. As far as the writing, the interior layout was so bad that I couldn’t force myself to read it. I didn’t include them in my “competitive works” section because I didn’t view them as competition, merely a distraction.

Takeaway

From all this, I’m reminded, once again, that indie-publishing (self-publishing) is an attractive option and an affordable solution when traditional publishers take a pass on our books. While this could be for reasons outside of our control, it might also be that our content is ill-conceived or our book still needs work. Sometimes this is hard to determine, especially after we’ve poured ourselves into writing it.

Regardless, if we choose to indie-publish, we need to keep in mind that our finished product must look like a traditionally published book if we hope for folks to take it seriously.

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.