For social media,I post an excerpt from my blog posts on social media, with a link pointing back to that post on my website.
Though social media platforms prefer you don’t do this, because they want to keep you on their site, I want to get people to my site. That’s what is most important to me. That’s why I tease the post on social media and send them to my site to read the full piece.
I don’t think it’s a good idea to repeat the whole post on social media, and it’s too time-consuming to write a new post just for social media.
As someone who’s written 2,500 blog posts and counting, you may be surprised that I don’t think a writer must blog. Here are two considerations, followed by a blogging option:
It’s hard for fiction writers to build a following with a blog. Unless you want to blog and have ideas for posts that align with your author brand, then don’t do it.
Your agent or publisher may have different ideas, but don’t worry about that unless the issue comes up.
It’s much easier for nonfiction authors to blog. Just blog about the same things you write about in your books. Build an audience around your content, and they will likely be interested in your books too. Given that, don’t blog if you:
Don’t have the time
Lack of incentive
Fear it will drain you
Aren’t ready to commit to it
Don’t have enough ideas of what to blog about
As an alternative to starting your own blog, you can look to guest post on other people’s blogs.
Blogging isn’t right for everyone. If it’s not right for you, invest your time and creativity elsewhere.
Some publishers and agents insist that your blog, but if you know it’s not the right fit for you, don’t let them force you into doing something you don’t want to do.
Just walk away, and look for a publisher or agent that doesn’t take such a hardline approach.
Some people say that if you’re blogging as a hobby, wordpress.com is okay, but if you consider yourself a professional you need to go with WordPress.org (the self-hosted version). Is it possible to do a professional website with WordPress.com?
Though I’ve seen some successful authors use a WordPress.com powered website, it always surprises me. Yes, you can have many of the elements of a professional site using WordPress.com, but it will always have a basic, less-than-optimum appearance.
If you have the time and the interest, you can develop a nice, professional-looking site by yourself and for little cost using wordpress.org (the self-hosted option), which is why I advocate it.
As an alternative, many people will design a WordPress website for you and even host and maintain it. But the costs add up.
However, if you don’t want to invest the time or if the thought of doing WordPress.org yourself is overwhelming, then focus on making your WordPress.com site as good as you can.
WordPress has two versions: hosted and self-hosted. Serious writers recommend self-hosting. But beginners can opt for the hosted version. Here is a basic introduction to WordPress:
The hosted version of WordPress (WordPress.com) is easy to learn and use. It also has minimal features. The self-hosted version of WordPress (WordPress.org) is highly flexible and rich in features. It has a steeper learning curve.
Like most people, I recommend that anyone serious about blogging use the self-hosted version, WordPress.org, and bypass the hosted version of WordPress, WordPress.com.
However, for a person not sure about blogging and interested in just trying it out, WordPress.com can accomplish that nicely and with minimal fuss and cost.
Moving content from WordPress.com to WordPress.org is not hard—for someone who has done it before. It does take a bit of effort, but transferring posts is mostly following a set of instructions. There are a lot of instructions online and this guide looks good.
However you proceed, I wish you the best. Happy blogging!