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Writing and Publishing

Must Writers Blog?

writers blog

As someone who’s written 2,500 blog posts and counting, you may be surprised that I don’t think a writer must blog. Here are two considerations, followed by a blogging option:

Fiction Writers

It’s hard for fiction writers to build a following with a blog. Unless you want to blog and have ideas for posts that align with your author brand, then don’t do it.

Your agent or publisher may have different ideas, but don’t worry about that unless the issue comes up.

Nonfiction Writers

It’s much easier for nonfiction authors to blog. Just blog about the same things you write about in your books. Build an audience around your content, and they will likely be interested in your books too. Given that, don’t blog if you:

  • Don’t have the time
  • Lack of incentive
  • Fear it will drain you
  • Aren’t ready to commit to it
  • Don’t have enough ideas of what to blog about

Blogging Alternatives

As an alternative to starting your own blog, you can look to guest post on other people’s blogs.

Blogging isn’t right for everyone. If it’s not right for you, invest your time and creativity elsewhere.

Some publishers and agents insist that your blog, but if you know it’s not the right fit for you, don’t let them force you into doing something you don’t want to do.

Just walk away, and look for a publisher or agent that doesn’t take such a hardline approach.

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Writing and Publishing

Social Media Posts

social media posts

With social media posts, I always want to direct people to my website, my home base, that I own and control.

This means posting a link on social media. I do that on Twitter (because there isn’t room for the full post) and on Facebook (because a link is all I have time for).

I do this on LinkedIn too, but I don’t see many other people doing that. Instead, they put their entire post on LinkedIn. But I don’t recommend that. Direct them to your website.

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

Categories
Writing and Publishing

WordPress.org versus WordPress.com

wordpress.org versus wordpress.com

Some people say that if you’re blogging as a hobby, wordpress.com is okay, but if you consider yourself a professional you need to go with WordPress.org (the self-hosted version). Is it possible to do a professional website with WordPress.com?

Though I’ve seen some successful authors use a WordPress.com powered website, it always surprises me. Yes, you can have many of the elements of a professional site using WordPress.com, but it will always have a basic, less-than-optimum appearance.

If you have the time and the interest, you can develop a nice, professional-looking site by yourself and for little cost using wordpress.org (the self-hosted option), which is why I advocate it.

As an alternative, many people will design a WordPress website for you and even host and maintain it. But the costs add up.

However, if you don’t want to invest the time or if the thought of doing WordPress.org yourself is overwhelming, then focus on making your WordPress.com site as good as you can.

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

Categories
Writing and Publishing

Introduction to WordPress

introduction to wordpress

WordPress has two versions: hosted and self-hosted. Serious writers recommend self-hosting. But beginners can opt for the hosted version. Here is a basic introduction to WordPress:

The hosted version of WordPress (WordPress.com) is easy to learn and use. It also has minimal features. The self-hosted version of WordPress (WordPress.org) is highly flexible and rich in features. It has a steeper learning curve.

Like most people, I recommend that anyone serious about blogging use the self-hosted version, WordPress.org, and bypass the hosted version of WordPress, WordPress.com.

However, for a person not sure about blogging and interested in just trying it out, WordPress.com can accomplish that nicely and with minimal fuss and cost.

Moving content from WordPress.com to WordPress.org is not hard—for someone who has done it before. It does take a bit of effort, but transferring posts is mostly following a set of instructions. There are a lot of instructions online and this guide looks good.

However you proceed, I wish you the best. Happy blogging!

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

Categories
Writing and Publishing

Writers Must Read to Know What Is Marketable

Reading helps us understand what is marketable before we spend hours writing something that’s not. So does talking to others in the industry, especially agents, editors, and publishers. Also, look at the publishers’ current releases.

As a starting point here are some general principles of what is not marketable. Though there are exceptions, they are rare:

  • A book that’s too long or too short for its genre
  • A book of poetry, unless you’re famous
  • Your autobiography, unless you’re famous or infamous
  • A book of short stories, unless you are an established fiction author
  • A nonfiction book for which you have no authority or credentials
  • A topic of personal suffering that many others have already covered

Aside from that, don’t chase trends. It takes about two years to have a book traditionally published, so by the time we write our trendy piece, the trend could be over, and no one will want our book.

Instead, write what you’re passionate about. Just verify it doesn’t fit into one of the categories of what to avoid. And then write it!

Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.