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Writing and Publishing

The Power of Podcasting: Four Reasons to Have an Author Podcast

It seems people are jumping on the podcasting bandwagon. They want to grow their audience and build their platform in order to sell their books (or whatever other product or service they have to offer).

This makes sense. Look at the recent surge of interest in audiobooks, with people who “read” books by listening to a recording. They do this during their commute to and from work, as they exercise, or when they attend to projects around the house. They have become voracious “readers” without ever opening a book or turning on their e-reader.

Podcasting extends the audiobook mindset. A podcast simply becomes another audio expression for these folks to consume.

Here are some of the benefits of author podcasts:

Another Channel to Reach Readers

A natural communication channel for writers is the written word. Blogging connects nicely with that. Readers read books; readers read blogs. It makes sense, a lot of sense. However readers who listen to books won’t likely read a blog, but they will likely listen to a podcast. With podcasting, writers have two ways to reach their audience.

Another Means to Connect with Readers

When we read a book or blog post we use the sense of sight to see the words. When we listen to a book or a podcast we use the sense of sound. With audio, we use voice inflections, interject emphasis, and add timing to each sentence as we speak. These benefits of audio all allow us a better means to connect with our audience.

Another Creative Outlet For Authors

Writing is a creative art; so is speaking. Both communicate but in different ways. Both provide creative outlets, but which tap different aspects of our creativity.

A Fun Break From Writing

No matter how much we like to write, we all need to take a break. After all, once we spend a full day working on our book, do we really want to spend another hour writing a blog post? Not likely, but spending that hour on podcasting provides a nice alternative to writing. Then we can return to writing with a refreshed perspective.

Given these great benefits, you might be ready to jump on the podcasting bandwagon. Not so fast. First, you need to consider whether podcasting is right for you. Next week I’ll look at my experience with podcasting, which should provide some more insight into this intriguing communication option.

Learn more about writing and publishing in Peter Lyle DeHaan’s new book: The Successful Author: Discover the Art of Writing and Business of PublishingGet your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Writing and Publishing

Finding a Writing Mentor

Many Writers Wish They Had a Mentor

The problem is that those who are most qualified to be a mentor are also the busiest, and the people who have time are usually not as experienced.

If you find someone who would make a great mentor, just ask them, but leave them room to say, “No,” because they likely will. As an option, offer to provide them something of value in return.

It could be money, but more valuable might be a service that you could offer in exchange for mentoring. If you’re flexible and willing to give them something in return, the answer might just be “Yes!”

Consider Co-Mentoring

Another possibility is to find someone to co-mentor. If you’re both at the same place in your writing journey but have different strengths and weaknesses, then you can help each other grow as writers. This may be a more viable option.

Mentoring from Afar

Last, someone can mentor you from afar. I read blogs and especially listen to podcasts about writing and publishing. I consider these people as my mentors. I’ve never met them and most of them don’t know who I am, but they do mentor me from a distance and help me write better and publish more effectively.

Learn more about writing and publishing in Peter Lyle DeHaan’s new book: The Successful Author: Discover the Art of Writing and Business of PublishingGet your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Writing and Publishing

Social Media Content

For social media, I post an excerpt from my blog posts on social media, with a link pointing back to that post on my website.

Though social media platforms prefer you don’t do this, because they want to keep you on their site, I want to get people to my site. That’s what is most important to me. That’s why I tease the post on social media and send them to my site to read the full piece.

I don’t think it’s a good idea to repeat the whole post on social media, and it’s too time-consuming to write a new post just for social media.

Learn more about writing and publishing in Peter Lyle DeHaan’s new book: The Successful Author: Discover the Art of Writing and Business of PublishingGet your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Writing and Publishing

Writers Should Start Short and Then Go Long

Writers Should Start Short and Then Go Long

In “How to Write a Book,” I posted that the best approach for aspiring book authors is to start out with shorter pieces. No one wants to hear that, but it’s true.

Shorter pieces let writers experiment and learn—quickly. Feedback is fast. And in an online world, corrections are easy to make.

For nonfiction writers, shorter pieces mean blog posts and articles.

For fiction it means short stories.

Nonfiction Results

Over the years, I’ve written a couple thousand blog posts, which are mostly on my main website and with many more here on this site. (I once had five blogs going. Now I’ve consolidated them and am down to two.)

I’ve also written hundreds of articles—both in print and online—many of which I’ve compiled and catalogued here on this site as well.

In addition, I’ve ghost-written several hundred pieces—mostly blog posts along with some articles—for my writing clients too.

These amount to more than one million words. And I wrote most of them before I published my first book, which now total two dozen—and growing. They are all listed here in the books section, as well as other places, too, such as my main website and my business writing website.

Fiction Initiatives

I’ve not done nearly as much in the fiction area, but I did cut my teeth on short stories before attempting novels. Though a few of my short stories have been published, my novels are still in progress, but I am getting closer to publication.

I just need to allocate time to work on them.

Moving Forward with Shorter Pieces and Long

I’ll continue to write short, as I now focus on writing long.

I have a list of over one hundred book ideas, which should keep me busy for a long time.

Learn more about writing and publishing in Peter Lyle DeHaan’s new book: The Successful Author: Discover the Art of Writing and Business of PublishingGet your copy today.

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Writing and Publishing

Must Writers Blog?

As someone who’s written 2,500 blog posts and counting, you may be surprised that I don’t think a writer must blog. Here are two considerations, followed by a blogging option:

Fiction Writers

It’s hard for fiction writers to build a following with a blog. Unless you want to blog and have ideas for posts that align with your author brand, then don’t do it.

Your agent or publisher may have different ideas, but don’t worry about that unless the issue comes up.

Nonfiction Writers

It’s much easier for nonfiction authors to blog. Just blog about the same things you write about in your books. Build an audience around your content, and they will likely be interested in your books too. Given that, don’t blog if you:

  • Don’t have the time
  • Lack of incentive
  • Fear it will drain you
  • Aren’t ready to commit to it
  • Don’t have enough ideas of what to blog about

Blogging Alternatives

As an alternative to starting your own blog, you can look to guest post on other people’s blogs.

Blogging isn’t right for everyone. If it’s not right for you, invest your time and creativity elsewhere.

Some publishers and agents insist that your blog, but if you know it’s not the right fit for you, don’t let them force you into doing something you don’t want to do.

Just walk away, and look for a publisher or agent that doesn’t take such a hardline approach.

Learn more about writing and publishing in Peter Lyle DeHaan’s new book: The Successful Author: Discover the Art of Writing and Business of PublishingGet your copy today.

Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.