Blogging is a Basic Form of Self-Publishing

Blogging connects writers directly to readers with no middlemen, delays, or layers of isolation.

Blogging is a Basic Form of Self-PublishingAt one time, not too long ago, most everyone decried self-publishing as second-rate, used only by the marginal scribe and unpublishable writer. This is no longer the case.

Now most everyone (except perhaps traditional publishers) views self-publishing as a viable option for anyone to consider, from novice to seasoned veteran. Indeed some indie authors self-publish because they can make more money that way, publish books faster and more frequently, and maintain greater control over their product and career. read more>>

Should You Use Video to Grow Your Platform?

Video may be the next step in connecting and engaging with an audience

Should You Use Video to Grow Your Platform?With advances in technology, and the power residing on every smartphone, it has never been easier to record a video and start a vlog. A vlog is a video blog. I’m a huge proponent of blogging and in the past tried the audio version of that: podcasting. (See The Power of Podcasting and My Experience With Podcasting.)

Moving a blog to video is the next evolution in communicating with our audience. Some people, such as Michael Hyatt, videotape their podcast sessions so they end up with a two for one deal: a podcast and a video. read more>>

My Experience With Podcasting

Last week I mentioned four benefits of having an author podcast to build our platform. The reasons are compelling. But before jumping in, we need to consider if podcasting makes sense for us.

My Experience With PodcastingI was an early adopter of podcasting. Though I don’t have the dates, it was shortly after I started blogging, so around 2009 or 2010. Those podcasts are no longer online so I can’t even verify when.

My process was simple. I’d interview people at conventions. I used a digital recorder with a cheap mic, didn’t prep for the interview, and made no edits afterwards. I just posted the raw files. Overall it wasn’t bad – as long as my subjects were extroverts and didn’t clam up in front of a microphone. However the results were far from professional and wouldn’t meet the much higher expectations of people today. read more>>

The Power of Podcasting: Four Reasons to Have an Author Podcast

It seems people are jumping on the podcasting bandwagon. They want to grow their audience and build their platform in order to sell their books (or whatever other product or service they have to offer).

The Power of Podcasting: Four Reasons to Have an Author PodcastThis makes sense. Look at the recent surge of interest in audiobooks, with people who “read” books by listening to a recording. They do this during their commute to and from work, as they exercise, or when they attend to projects around the house. They have become voracious “readers” without ever opening a book or turning on their e-reader. read more

How Not to Write a Nonfiction Book

How Not to Write a Nonfiction BookA friend, who is also a prolific reader, once shocked me. Talking about nonfiction books, he said: “I only read the first chapter. Then I page through the rest and stop to read anything that’s interesting.”

My incredulous look encouraged him to explain. “Most nonfiction books pack their entire message into the first chapter. The rest of the book just rehashes it.” While some books warrant a more thorough investigation, he claimed most didn’t. read more>>

Three Reasons to Comment on Blog Posts – and One Reason Not To

Three Reasons to Comment on Blog Posts – and One Reason Not ToThere are several blogs I follow; I read them whenever I can. Sometimes I just read, and other times I read and comment. Only a small percent of blog readers take time to comment. The reasons are many: too busy, a lack of confidence, not knowing what to say, fear, and so forth. There are, however, some reasons why we should comment. Here are three:

1) To Interact With Others: The biggest reason to comment is to connect with other likeminded readers. Some do more than just comment on the post, they also comment on other comments. Just remember to keep things positive and civil. Don’t say something online you wouldn’t say in person to your closest friends. read more>>

Be Alert to What Others Say About Us Online

One day on my writing blog, Byline, I wrote about a book I really enjoyed. To my complete shock, the author commented on my post. She thanked me profusely for my kind words, added to the discussion, and then mentioned her upcoming book. I was smitten.

More recently, on my main blog, Spiritually Speaking, I posted a review of a book that highly influenced me. This time the author emailed me to thank me for my kind words. I was shocked he took the time to do so. Then he asked if I’d post a review on Amazon. Even though there were already hundreds, I was happy to do so. As a bonus, I reviewed the book on Goodreads, too! read more>>

Seven Tips For Effective Blogging

Here is the final installment in our series on using WordPress for blogging: a platform-building, book-selling tool.

For the first six posts, we covered the technical aspects of setting up and using a WordPress blog. In this post, I’ll share implementation tips.

  1. Maintain a Regular Schedule: We respect readers by providing them new content on a regular basis. Don’t blog every day for a week and then disappear for months. Set a schedule and then follow it. I recommend starting with one post a week. read more>>