Despite Interest in Audio and E-books, Don’t Write Off Print
As writers, our books can appear in three primary formats: printed books, e-books, and audiobooks.
Audiobooks have enjoyed a resurgence of late. Gone are the days of books on tape. Now it is digital files that readers listen to from their smartphones. This form of consumption has soared in the past couple of years, especially among younger generations. Audible books have also received a lot of buzz in recent months among the writing community. It seems I hear more about audiobooks than e-books nowadays.
Reading books on devices is still popular. I hear the reader of preference has shifted from a dedicated reading device to a smartphone. However, many mainstream media have actually reported a decrease in e-book consumption.
Yet indie authors are quick to point out that a significant percentage of independent authors do not use ISBNs. This means no one tracks their sales as a whole. They maintain, though unverifiable, that e-book sales are grossly under-reported and are actually continuing their upward sales assent.
That leaves a print. For some 500 years, the print was the only reading option. While prognosticators have predicted the demise of printed books for the past several years, its death has yet to take place. Yes, it’s market share has declined, but readers still consume printed books and many prefer the tactile, and even olfactory, the experience of reading them.
Mainstream media also reports that younger generations are returning to print, apparently preferring to unplug and immerse themselves in the printed word. Besides, you don’t need a smartphone to read a print book. You don’t need charged batteries and you don’t need a signal to download content.
Do you believe in print?
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Peter Lyle DeHaan, PhD, is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.