Consider all the really great books that don’t sell. Consider some of the poorly written books that do. Although this is unfair, it is also reality. Fortuitous timing aside, these two situations point out the fact that producing and selling books is part art and part business.
I’ve been in business much of my adult life: managing businesses, owning businesses, starting businesses, running businesses, and buying businesses. Being a businessman is in my blood; it’s part of who I am. read more>>
Last week I shared that the three parts of publishing a book were writing it, producing it, and marketing it. Each of these aspects has a creative element and a business element, which must be balanced, kept in a respectable tension.
The pure artist says, “Let me create without interference; I don’t care about commercial viability; just let me be me.” The pure artist will likely starve or need to get a day job. read more>>
Platform: Get Noticed in a Noisy World
By Michael Hyatt (reviewed by Peter DeHaan)
Michael Hyatt dedicates his book Platform to all the creative people who were dismissed because they lacked a platform to promote their work. As his subtitle proclaims, he wants to help them Get Noticed in a Noisy World.
Divided into five sections, Platform takes readers on a progressive journey, starting with creating a compelling product all the way to engaging their tribe. The book’s sixty concise chapters make for easy reading, moving writers and artists forward in successfully launching their product. read more>
APE: Author, Publisher, Entrepreneur-How to Publish a Book
By Guy Kawasaki and Shawn Welch (reviewed by Peter DeHaan)
There are many good (and a few not so good) resources that cover self-publishing. Some are in the form of books, others as podcasts, and more as blog posts.
By far the best I’ve seen is the book APE: Author, Publisher, Entrepreneur-How to Publish a Book by Guy Kawasaki and Shawn Welch. APE is an acronym for Author, Publisher, and Entrepreneur, representing the three phases in self-publishing a book. read more>>
In Guy Kawasaki’s new book, APE: Author, Publisher, Entrepreneur-How to Publish a Book, he advances the term “artisanal publishing” as a new way of looking at self-publishing. The vanity publishing of yesteryear can be smartly rejuvenated with a fresh perspective of artistry, hence the concept of artisanal publishing.
As the distinction between traditional publishing versus self-publishing fade, the evolving consideration morphs into mass-produced versus artisanal publishing. After all, who are writers, if not artists? So why not extend artistry to the production and dissemination of their work? read more>>
What do the days ahead hold for those of us who publish books? Given the rapid changes the industry is undergoing, we anticipate a different tomorrow, but just how much different will it be? Will today’s roles even exist in a decade or two?
Predicting the future or even anticipating what might lie ahead in the years to come is a difficult task. Although the details are unclear, three general outcomes remain assured: read more>>