In Guy Kawasaki’s new book, APE: Author, Publisher, Entrepreneur-How to Publish a Book, he advances the term “artisanal publishing” as a new way of looking at self-publishing. The vanity publishing of yesteryear can be smartly rejuvenated with a fresh perspective of artistry, hence the concept of artisanal publishing.
As the distinction between traditional publishing versus self-publishing fade, the evolving consideration morphs into mass-produced versus artisanal publishing. After all, who are writers, if not artists? So why not extend artistry to the production and dissemination of their work? … read more>>