Last week, I said that the primary error of self-publishing is poor content. The second error, almost as critical, is a lousy cover. People do, quite literally, judge a book by its cover – and even more so when buying online.

Unless you make a living designing book covers – or have at least garnered enthusiastic compliments designing covers for others – then you shouldn’t design your own. Just because you have graphic design software, doesn’t mean you’re qualified to use it – any more than having word processing software makes someone a writer. And don’t tap your family and friends, either – unless…  read more>>

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