Constant Contact Recognizes the Publisher for its Stellar Email Marketing Practices
Mattawan, Michigan – Peter DeHaan Publishing Inc, publisher of Connections Magazine, AnswerStat magazine and an information provider, has received the 2010 All Star Award from Constant Contact® Inc, the trusted marketing advisor to more than 400,000 small organizations worldwide. Peter DeHaan Publishing Inc is one of Constant Contact’s 2010 top performers and most prolific user of its email marketing product.
“We are ecstatic to have been recognized as an email marketing all-star,” stated Peter DeHaan, president of Peter DeHaan Publishing. “We diligently strive to follow industry best practices and to ensure that our email messages are relevant, valuable, and appreciated. We also work hard to reduce our bounce rate and increase our open and click rates. Constant Contact has seen those efforts and rewarded us as a result.”
Peter DeHaan Publishing, which publishes Connections Magazine, AnswerStat, Medical Call Center News, and TAS Trader, makes extensive use of email to connect with readers and disseminate critical and timely information.
“According to Constant Contact statistics, our bounce rate is about half that of other publications,” noted DeHaan. “Plus, our open rate is 50 percent higher, and our click through rate is 32 percent better.”