Authors need to know their audience. We must determine who will be the typical reader of our book. Too often writers naively assume – or arrogantly claim – that everyone will like their book. While having the whole world clamor to read our work would be a great outcome, it’s not going to happen; no book has universal appeal.

Trying to write a book that will interest everyone is a futile effort. Likewise, marketing our book to everyone is a waste of time and of money. Not everyone will be interested in our book. While this idea may be disconcerting, it’s a reality we best accept…  read more>>

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