In five steps to write back cover copy for your book, I acknowledged that most writers struggle producing compelling back cover copy. I also encouraged you to write two versions and to save unused copy, content you didn’t use, and your brainstorming session. Here’s why:

You also need to write promotional material for your book. Yes, if you’re going with a traditional publisher, they may do this for you, but you know your book better than they do and have the most at stake. At the least, you can offer them copy to tweak and be part of the process – or you may opt to do it yourself anyway. And if you’re self-publishing, you need to write this or pay someone else to… read more>>

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