Platform Building Gurus Should Issue a Disclaimer

The production of books is only the first step of book publishing; the second – and more important part – is selling them. To sell books, whether we traditionally publish or self-publish, we need a platform. This is something most authors struggle with.

Fortunately, many people will tell us how to build a viable brand-building, book-promoting, product-selling platform. Most take their personal experience, package it as a formula, and sell it in the form of a book, a class, or personal coaching. They will show us how they grew their Facebooks likes or Twitter followers or Google+ circles to astronomical heights. Others explain how to develop a huge blog following or compile a gigantic email list or generate enviable website traffic. They generally say something to the effect of, “Look what I did in such a short time. If I can do it, so can you.” …  read more >>