12 Tips to Create a Better Book Ad

Designing a great ad is an art that takes practice

12 Tips to Create a Better Book AdIn my work as a magazine publisher I see all sorts of print ads, from good to bad, appealing to boring, effective to ineffective. While ad creation is an art, one that requires both practice and talent, it’s also something that can be learned.

The biggest difference between a good ad and a bad ad is the use of white space. Novices fill every square millimeter of space with stuff: information and…  read more>>

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