4 Tips to Capitalize on Social Media

4 Tips to Capitalize on Social MediaIt seems many authors are putting all of their book marketing efforts into social media. This is often shortsighted and not cost-effective. Though I’m not dismissing social media, it’s critical to proceed only in a practical, informed, and responsible way – and not just because everyone else is doing it or in reaction to the latest trend.

First, it’s called social media, not social marketing…  read more>>

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