Write for your audience, and don’t try to impress others with your skill
I recently read a nonfiction book. My assessment was that the author wrote to impress more than to educate. Though I did learn from her words, I’d have gained much more had she gotten out of the way and put me, the reader, first. I didn’t care how educated she was or about her sometimes sassy style. I wanted her to teach me.
Whatever we’write, we need to put the reader first and… read more>>