Write for your audience, and don’t try to impress others with your skill

Put the Reader First or Risk Losing ThemI recently read a nonfiction book. My assessment was that the author wrote to impress more than to educate. Though I did learn from her words, I’d have gained much more had she gotten out of the way and put me, the reader, first. I didn’t care how educated she was or about her sometimes sassy style. I wanted her to teach me.

Whatever we’write, we need to put the reader first and…  read more>>

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