Eight Advanced Book Marketing Ideas: Working with Publications

The goal in advertising is to get our name and book in front of readers. But advertising is expensive; it is a quick way to lose money if we advertise in the wrong place. However, when we find the right place to advertise – one where our audience hangs out and that provides a good return on our investment – we can do even more to maximize our paid coverage by following these eight tips.

In addition to running ads in carefully targeted publications and websites, we can take these additional steps to enhance the value of our advertising dollar…  read more>>