Understanding Email Bounce Rate

Understanding Email Bounce RateA third important metric in email marketing is bounce rate. (The first two measurements are open rate and click-through rate.) The bounce rate is the percentage of email messages that bounce back, meaning that they’re not delivered.

A message can bounce for a number of reasons, including it being blocked at some point along its delivery path, the recipient’s email box being full, the email server down…  read more>>

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